Personalized Website Content That Converts
Visitors come to your website wanting answers.
The hundreds of pages of personalized website content included with your Perfect Patients website are divided into two types: content to turn visitors into patients and content to turn patients into chiropractic advocates.
Converting Visitors Into Patients
Most visitors have already determined that chiropractic could help them—that’s why they’re at your site! They want to know about you, your philosophy, your hours and location. So, besides the pages devoted to the most popular admitting complaints, visitors can learn about you, your procedures, practice style and adjusting techniques.
The purpose of this content is to persuade a visiting prospect to call your office and make an appointment.
Converting Patients Into Advocates
While a website can produce new patients, keeping patients is equally important.
Much of your Perfect Patients website content is for active patients. This content expands their understanding, improves retention and inspires patients to tell others. Besides specific pages accessible only to your website members, other features designed to educate and inspire your currently active patients include the six-part eLearning Modules and twice-monthly eNewsletters.
Tell Us Your Preferences!
Do you prefer “subluxation,” “vertebral subluxation,” “vertebral subluxation complex” or more simply, “nerve interference”? Just let us know. And do you prefer “patient,” “practice member” or “client”? Tell us which one you prefer. With just a handful of exceptions, virtually every one of the hundreds of website pages on your Perfect Patients website is completely editable.
If you practice in any of the commonwealth countries, you have a superior way of spelling words such as color or optimize. And rather than a cell phone, you use mobiles. Again, no problem. Your Perfect Patients website will have the English spelling and turn-of-phrase used in your country.
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