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“We love our website and the new ‘Make an Appointment’ feature is producing 4 – 5 new patients a month.”
Drs. Kirk and Lucia Petheram
“I continue to get more new people into my practice from the Internet than ever before. I am truly amazed!”
Dr. Chuck Fulanovich
“I absolutely love our new website! I have never seen a chiropractic website so extensive and so well done.”
Dr. Lori Kalie
“Our patients love our website! The ability to email the entire patient base with a few keystrokes is brilliant.”
Dr. David Bush
“Our Perfect Patients website is doing wonders for our practice. Last week it generated 8 new patients!”
Dr. Mark Maher
“Bottom line, the site attracts new patients! Any doctors on the fence about signing up, call me.”
Dr. Michael T. Ryan
“Since launching the website, our long-standing new patient average has jumped from 9 to 12 a week.”
Dr. Ken Stewart
“New patients from my website have read about me and show up more like referral patients!”
Dr. Tim Swift
“Several lapsed patients rescheduled and commented on my new website. It’s definitely prompting reactivations!”
Dr. Mike Wise
“In addition to the patient education benefits, our new website produces at least a few new patients each month.”
Dr. Denise Rassel
“Last month, 4 new patients found us through our website. Our yellow pages ad produced just 1 new patient!”
Dr. Russ Derhak
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Our Favorite Sites
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Best Practices for Chiropractic Websites
When we created Perfect Patients we kept these points in mind. Use them to evaluate your current website or our competitors:
- Because computer screens offer relatively low resolution compared to paper, reading a computer screen is about 25% slower and more difficult.
- Since reading a computer screen is more work, keep copy short. Use half the words or less than you’d normally use in print.
- Only about 15% of people read every word on a Web page. Web pages should be designed to facilitate scanning.
- The Web is a visual medium. Pictures trump words. Because of the inclination to scan, accompany every image with a caption.
- Avoid bragging, exaggeration and subjective claims. Forcing visitors to separate truth from hyperbole tests their patience and reduces credibility.
- Use short sentences. Bold key words or phrases to improve scanability and offer hyperlinks for those who want more detail.
- Navigation within the website should be simple and intuitive. Make sure visitors don’t get lost.
- Banish political correctness. Take a stand and have a point of view. Reveal your purpose and intent. Be real.
Already have a chiropractic website? Answer these 10 questions to see how it measures up to the Perfect Patients website service!
