Vocabulary

The Internet, like chiropractic, has its own lexicon.

Here are some of the words you may encounter as we create and service your chiropratic website:

Banner A graphic that advertises a certain product, service or web site. It is often found at the top and bottom of web pages.

Blog Stands for Web Log. A blog is an online journal, which can be used for a variety of reasons.

Browser A browser is the computer program that views web pages. You probably use something like Internet Explorer or Netscape Navigator.

Cookie A small file that gets saved on your hard disk from the website you are visiting. Your Perfect Patients website places cookies on your patients’ computer to remember them as a member of your site.

DNS Stands for Domain Name Server. This is they way Internet domain names are located and translated into IP (Internet Protocol) addresses that computers can read.

Domain A domain is a web page address. It is what you enter into your browser to find a particular web site after the www.

FAQ Stands for Frequently Asked Questions.

Flash Software that creates quick loading vector-based graphics used for animation, movies and other interactive effects such as the Patient Media videos included with your Perfect Patients website.

.gif Stands for Graphics Interchange Format. This is a file format for storing bitmap images, such as a logo.

Hits The number of file requests (not visitors). If there are five graphics on a page, then a hit is registered for each graphic that is called when a visitor views the page.

.html or .htm Stands for HyperText Markup Language. The file extension used to for text files with links on the World Wide Web.

http: HyperText Transport Protocol. A protocol used by the World Wide Web.

Hyperlink An item on a web page, which when clicked on, transfers the user from one hypertext page to another.

IP Stands for Internet Protocol. It is the method by which data is sent from one computer to another over the Internet. Each computer on the Internet has at least one IP address that uniquely defines it from all others on the Internet.

ISP Stands for Internet Service Provider. This company provides your Internet connection.

Java A computer language that allows a web page to include commands to performed by the web browser.

.jpg stands for Joint Photographic Experts Group. It is an image file, usually a photograph, which can be compressed in size for quick loading.

Kb or kilobyte Unit of computer memory capacity. 1024 bits. The more kilobytes a document or graphic is, the longer it takes to load.

Meta tags Descriptive words and phrases that you attach to your web pages but are invisible to site visitors that used to help search engines find your site.

Optimized A method of removing nonessential information from pictures and graphic files to reduce their size and increase their speed of loading.

Opt-in Opt-out The ability for recipients of emails to indicate their willingness to receive periodic e-mails.

.pdf Stands for Portable Document File that displays accurately regardless of the operating system by using Adobe Acrobat Reader.

Pixel An individual dot that makes up a graphic image.

Pop up An extra browser window that opens on top (pops up) of a web page you visit.

Search engine A computer program that uses a huge database of indexed pages on the World Wide Web to help people find things.

Server A computer with software designed to allow other computers to access files residing on it.

Spam Unsolicited email, usually advertisements.

Splash page Sometimes called a “splash,” “entry” or “landing” page, many practices use it to establish their brand identity, make a bold statement and provide a coordinated look, echoing the design of their site. (A Perfect Patients Premium Offering.)

URL Stands for Universal Resource Locator, a way of writing an Internet address. Similar to phone numbers with their area codes, prefixes and numbers.

Visitors For statistical purposes, it is one IP (unique computer user) visiting your site within a 30 minute period.