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Video can be a valuable marketing channel. It’s a great way to make announcements, provide education, and engage both current and prospective new patients. When it comes to video marketing, we often get this question: “Which is better, Facebook Live or YouTube?” The answer? It depends. Which platform to use hinges on what you are […]Continue Reading >
It's generally accepted that being at the top of page one of Google for keywords that produce new patient traffic is important. But what about websites for which that isn't feasible? What to do?Continue Reading >
The primary focus of ChooseNatural.com is to engage people who don’t yet know that chiropractic can help resolve their health problems. These potential chiropractic converts represent about 90% of people in your patient drawing area! However, to reach the 10% of people who are already chiropractic converts and simply want to find a new chiropractor […]Continue Reading >
Without getting too geeky, here’s a brief explanation of the keywords we’re tracking for your Perfect Patients website. We divide the search terms that visitors use to find your site into two basic categories: “friendly” and “stranger.” Friendly keywords usually involve the doctor’s name or the practice name. These are people who are either already […]Continue Reading >
Unlike a yellow page ad or more traditional forms of marketing in which you trade money for exposure, a website is different. Many tasks can be outsourced to others (the basis of our website service). There are other aspects of a practice website which can only come from the individual practitioner. Here are seven things […]Continue Reading >