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Digital Marketing Boot Camp

Digital Marketing BOOT CAMP
How to Get More New Patients from the Internet

This hands-on one-day session will equip you with the knowledge necessary to successfully promote your chiropractic practice in the digital age. Bill Esteb will demystify the five factors of online marketing success so you can compete wisely and confidently on the Internet.



8am – 5pm | Lunch Included | $295 registration
30-day money-back guarantee

    • CHICAGO: Saturday, September 23

      Chicago Marriott Suites O’Hare

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    • MINNEAPOLIS: Saturday, November 11

      Minneapolis Airport Marriott

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Meet Your Facilitator for the Day:

Bill Esteb

Bill Esteb has been a trusted chiropractic advocate and patient communication expert for over 30 years.

Since co-founding the Perfect Patients new patient website service in 2006, he has acquired valuable insights into digital marketing while looking after thousands of chiropractic websites.

Attend this intensive one-day workshop in which he shares the principles, simple truths and practical insights that it takes to win online.


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Morning Session:

  • 8:00 AM : Registration
  • 8:30 AM : Introduction, Goals and Orientation –
    “How to get what you came for.”
  • 9:00 AM : How Search Engines Work –
    “When it’s free, you’re the product.”
  • 9:30 AM : Marketing Basics –
    “Avoiding the temptation of going beige.”
  • 10:15 AM : Mid-morning break
  • 10:30 AM : High Converting Websites –
    “How to convert visitors into new patients.”
  • 12:00 Noon : Lunch (included)

Afternoon Session:

  • 1:00 PM : The Two Types of Website Traffic –
    “Earning it and buying it.”
  • 2:00 PM : Online Reviews –
    “What to do when you get a negative review.”
  • 3:00 PM : Mid-afternoon break
  • 3:15 PM : Social Media –
    “Everybody goes there because everybody goes there.”
  • 4:00 PM : Email Marketing –
    “Your patient email list is a valuable asset.”
  • 4:30 PM : Conclusion and wrap up –
    “Predict the future by inventing it.”

“These days, growing your practice must include a Google strategy. Let me show you what we’ve learned from managing the online reputations of thousands of chiropractors.” – Bill Esteb

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