Google Places For Business
Connecting Your Business To Customers Where They Work and Live
Google Places For Business (f.k.a Google Local) is a free feature that lets businesses create a listing featuring their business information, including showing the physical location of the business on an interactive Google Map.
You do not need a website to take advantage this great feature. In fact, many smaller businesses without websites of their own, are using their Google Places listing as their main online contact source.
And while we don’t recommend that you rely solely on a Google Places listing for your online presence, we do highly recommend you have one.
- Your Business Will Be Found On Google For Free
- A Well Optimized Listing Helps Your Business Stand Above
- Google Provides Insight About How Customers Find Your Business
So, how do you get your free Google Local listing? Easy.
Claim Your Google Local Listing
- First, you need to claim your listing at the Google Places For Business.
- If you don’t have a Google account, you will need to create one to login. It is a good idea to use an email account to that you won’t mind sharing with your webmaster.
- Once logged in, simply fill in your practice information following the provided prompts. Review Google Places User Guide for answers to any questions you may have and to find additional resources.
- After you have saved your listing, you will need to confirm it. Google offers you two choices to do this: You can have them call you at the number you provided for your practice (much faster) or you can have them send you a postcard with a PIN number that you will need to enter on your listing page (much slower).
Tips to Rank Higher in the Google Local Listings
As you are filling out the form with your practice information, the more detail and description you can give, the better. Be sure to include an image of yourself, your staff or your practice exterior, post your hours of operation, your specialties, the towns or cities you serve, and particular brands you sell or work with, the language(s) you speak, etc.
As well, if you have a video available, post it. Whether it’s an educational video, a video tour of your office, you speaking at a conference, or even a commercial you shot for the local cable channel, people love to see video – and it gives you instant credibility.
Lastly, make sure your current patients know about your Google Local listing and have them write and submit reviews of your practice. Google seems to positively weigh those local listings with more reviews, so the more the better. However, in reality, if you can secure 4 or 5 solid reviews from your current patients, you should do well in the rankings.