You’ve had a website for some time now. Other than a few minor tweaks, it’s been sitting still for the past couple years. And unfortunately, it’s not producing any new patients.
Launching a practice website is only half the battle. To stay ahead of the competition, your website must be dynamic, adapting to the constantly evolving digital landscape. It should engage visitors with valuable content and generate quality leads. If you’re not maintaining your site, you’re giving your competitors a huge advantage.
Below are four ways to keep your website “alive” and produce a consistent stream of new patients.
1. Publish Blog Posts Regularly
The Internet is a wealth of information. It’s why each day 3.5 billion searches are performed in Google. How satisfied a person is after clicking on a Google result largely determines where a website will rank. If visitors are engaged (visiting multiple pages, staying on site for several minutes, etc.), search algorithms will give preferential treatment when ranking your site. Compelling blog content piques interest, encouraging visitors to stay on your site and learn more about you.
A larger website with more pages tends to earn greater search engine authority than a website lacking content. By blogging regularly, you’ll signal to Google that your website is alive and well. Aim to post one new blog each week to boost your website’s authority.
Not sure how to get started? Download Blogging for Beginners.
2. Get Active on Social Media
Building a robust social following will improve patient retention and stimulate referrals. In addition to keeping your social posts light and entertaining, post the occasional link back to your website (blog posts, service pages, offers, etc.).
Social media promotion fosters patient “community,” increases top of mind awareness, and directs qualified traffic to your site. Aim to post three to five times each week with one to two posts containing a link back to your site. These positive social “signals” may help your website’s ranking.
Get your copy of The Chiropractor’s Guide to Facebook to learn more about the value of social media.
3. Update Your Website with Community Activities
Do you participate in community events? Support local charities? If so, add an events page to your website. This shows prospective new patients that you’re involved in your community. Plus, you may be able to obtain valuable local links from the community organizations you support, increasing your authority with search engines.
And be sure to update your events page regularly to keep your website current.
4. Give Your Chiropractic Website Design a Makeover
When was your chiropractic website design last updated? If it’s been longer than four years, it has exceeded its shelf life. Do you have content that needs to be updated? When was the last time you had new photos taken of your team and office? Is your site mobile-friendly?
Prospective new patients instantly evaluate your clinical skills based on the look and feel of your website. They see your site as a reflection of what it’s like to receive care from you. And, in their minds, a poor digital experience could mean a poor real-world experience. After all, if you’re not up-to-date digitally, you may not be up-to-date clinically.
Online marketing isn’t a set-it-and-forget-it strategy. It’s an ongoing process. But if done right, it can be a powerful tool for generating new patients. Download our free eBook, 5 Factors of Digital Marketing Success, for more strategies to grow your online presence.