It happens all the time. Seems with each new Apple iTunes software update or each time you log on to pay your American Express bill, you’re asked to agree to a new user agreement. Like those car rental agreements at the airport, they can be rather lengthy. I’m guessing most of us don’t read them.
Thankfully, the new Perfect Patients Terms of Service is quite short. And it’s written in easy-to-understand language. You’re encouraged to give it a once over based on your service plan.
Besides replacing our LITE Plan with our Basic Service, the most significant update is the SEO service we provide for our Standard and Premium Plan clients.
We depend heavily on the data obtained by studying the online behaviors of website subscribers. This data tells our SEO team which online channels are working and which ones aren’t. Plus, it tells our Content team what’s converting visitors into new patients, and what isn’t. Without new subscribers being added, we’re flying blind and don’t know which SEO tactics are working.
Used to be our SEO department could pull some levers and push some buttons and your ranking would improve. Not so today. These days, it’s a partnership that is dependent upon someone from your team regularly adding each new patient (regardless of where they came from) as subscribers to your website. This video explains how.
In short, if you don’t regularly add new patients as subscribers there isn’t too much our SEO department can do. Especially these days as Google has batten down the hatches — read more.