Questions to Ask When Planning for a New Practice Website
Getting a new chiropractic website isn’t something you do every day. And it’s certainly not a decision to be taken lightly. In today’s ever-evolving digital age, a practice website is a critical business tool, as necessary as having an office phone and business cards.
Sure, you can hire a great designer. But good design alone is not enough, particularly when it comes to achieving your practice website’s number-one goal: generating new chiropractic patients.
Before committing to a new practice website, there are a number of things to consider. First, we’ll outline three critical questions you should ask yourself. Then, we’ll provide three more questions to ask your website designer or hosting company.
3 Questions to Ask Yourself:
#1 – What are my primary goals?
While there’s no shortage of benefits to having a practice website, here are some specific goals to consider when forming the overall vision for your new site:
- Showcase your skills and expertise – Your website is a way to show prospective patients your vision, experience, and any adjunctive services you offer.
- Gain traffic to your website – It’s important to rank well in search engines for keywords relevant to your jurisdiction. If competition is fierce, it may require additional horsepower to outrank other chiropractors in your area.
- Establish authority and leadership – It might be your goal to become a thought leader in the chiropractic industry. If you’re a published author, for example, you want high visibility when someone performs a simple search.
- Promote referrals and retention – A practice website, and strategic marketing to go along with it, will help keep patients engaged with your practice. A healthy, ongoing relationship will promote repeat patient visits and referrals.
So is your website capable of fulfilling all of these goals? Of course it is. The key is to understand your expectations and relay your needs to whoever will be creating and managing your online presence.