Questions to Ask Yourself:
#3 – How much do I want to be involved?
Just like a vehicle needs oil changes, your website needs ongoing maintenance. The question is, how involved do you want to be before and after your website launches? In the earlier days of online marketing, you could build a new website and let it run itself – similar to a yellow page ad.
But the digital world has evolved. Your website requires constant attention.
To maximize your investment, you’ll need to spend at least a little bit of time maintaining and promoting your website. This can mean anything from including it on your business cards to adding new subscribers to publishing unique content that educates prospective patients on the benefits of chiropractic health. To achieve the greatest return on your investment, you’ll need to link your practice from the real world to the digital world.
So, are these things you want to do yourself, or would they be best delegated to an online professional?
This leads us to the three critical questions you should ask the company that will be building and managing your website…