STRATEGY & ARCHITECTURE

Your one-time setup fee covers the creation of your custom digital marketing strategy and website. Through a discovery process, we learn more about you, your practice, and your local market so that we can personalize your plan.

Essential Premium Enterprise
Laying the foundation of your practice growth
Digital Strategy

FACTOR:

High Converting Website

Strategy starts with your new patient goals. Clients on the Premium and Enterprise plans receive a comprehensive 5 Factor digital strategy for practice growth, customized to their current online presence and strength of the local competition. Clients on our Essential plan can access educational resources for our 5 Factors of Digital Marketing to support referrals and retention.
Essential Premium Enterprise
Website Design

FACTOR:

High Converting Website

Design differentiates from your competition by defining and showcasing what makes your practice unique. Through analysis of your market, interviews with your production team, and the expertise of our design team, we craft a website that attracts your ideal patient and converts them through emotional connection.
Essential Premium Enterprise
Professional Copywriting

FACTOR:

High Converting Website

Copywriting profiles your practice professionally and persuasively. Premium and Enterprise-level websites receive content to emphasize their most profitable services. If your current website (or blog) includes additional pages, we will re-publish this content to your new website in order to preserve any search engine authority.
Essential Premium Enterprise
In-Practice Photography Shoot

FACTOR:

High Converting Website

Photography creates an emotional connection by telling an authentic story about your practice. Our pro photographers set up the shots that are proven to increase the conversion power of your website.
Essential Premium Enterprise
Social Branding

FACTOR:

High Converting Website

Social branding demonstrates professionalism and consistency. Our designers will create right-sized banners and imagery that build trust by extending your website experience across your social platforms.
Essential Premium Enterprise

EXECUTION & OPTIMIZATION

Full-service monthly marketing with the full attention of our expert team. Every marketing channel executed for you, according to our 5 Factors of Digital Marketing Success™.

Essential Premium Enterprise
Ongoing monthly marketing and account services
Conversion Optimization

FACTOR:

High Converting Website

Conversion optimization increases appointment requests for Premium & Enterprise-level clients by monitoring visitor behavior and adjusting website design and messaging. Through heat mapping and other tools, we’re able to understand and perfect your website’s new patient journey.
Essential Premium Enterprise
SEO (Search Engine Optimization)

FACTOR:

Website Traffic

SEO uses on- and off-page techniques to ensure that Google sends local patients your way. The SEO for Premium and Enterprise plans achieves more visibility for more search terms, while the SEO for Essential plans supports your current rankings.
Essential Premium Enterprise
PPC (Google AdWords and Facebook Ads)

FACTOR:

Website Traffic

PPC ensures that you own the search terms that local patients are using to find chiropractic and natural health care. By advertising to patients in adjoining jurisdictions and targeting new patients by admitting complaint, PPC greatly extends your reach. Our Google and Facebook Ad specialists are experts in creating and managing campaigns that amplify new patient traffic to your website.
Essential Premium Enterprise
Google My Business

FACTOR:

Website Traffic

Google My Business makes a major impact on your organic and local SEO through Google Maps. In order to show up well on the map, your Google My Business listing must always be accurate, optimized, and full of excellent reviews. Listings for Premium and Enterprise clients are monitored so they remain a trusted source of practice information and social proof. GMB listings for Essential clients are set up according to best practices.
Essential Premium Enterprise
NAP & Directories

FACTOR:

Website Traffic

NAP & Directory work ensures that your name, address, and phone number are correct and visible across the internet, which is a major factor in SEO. Premium and Enterprise-level service includes an initial deep SEO audit and ongoing clean-up to maintain this essential Google trust signal. Premium and Enterprise SEO also includes more directory listings, which means more backlinks and citations that support SEO success.
Essential Premium Enterprise
Biweekly Blog Posts

FACTOR:

Website Traffic

Biweekly syndicated blog content seeds your new website with educational, interesting posts. Once a month, we create an email featuring our posts (and any posts you write) rolling up all of your content to send as an internal marketing initiative. This creates top-of-mind awareness to boost patient retention and referrals.
Essential Premium Enterprise
Custom Content Marketing

FACTOR:

Website Traffic

Custom content marketing positions our Premium and Enterprise clients as local chiropractic and natural health experts. After brainstorming topics with a DMS, our content marketers bring those ideas to life in an SEO optimized, 300 word post. By showcasing expert knowledge and opinions, custom content marketing generates traffic and inspires trust with new patients and the search engines.
Essential Premium Enterprise
Daily Social Content

FACTOR:

Social Media

Daily social content creates a regular touchpoint for your current patients, reminding them why you’re the right natural health care practitioner for them. Sharing our professionally copywritten posts stimulates reactivations and supports conversions.
Essential Premium Enterprise
Social Media Management

FACTOR:

Social Media

Social Media Management provides concierge-level service for your social media platforms, activating their power as new patient generating machines. Through strategy, setup, ongoing maintenance, and targeted ad campaigns, the Social Media Management service supercharges your profiles to reach a broader new patient base and reactivate your current one.
Essential Premium Enterprise
New Patient Survey

FACTOR:

5-Star Reviews

The New Patient Survey turns patient feedback into an opportunity for online reviews. After their office visit, patients receive an email asking them to rate their experience. Those who rate their experience highly are encouraged to leave a review on your online profiles, which is an important marker of trust and social proof.
Essential Premium Enterprise
5-Star Reputation Management

FACTOR:

5-Star Reviews

5-Star Reputation Management monitors your major review sites (Google, Facebook, and Yelp), and alerts your DMS about any 1 – 2 star reviews. Your DMS develops a mitigation strategy for your practice to re-establish trust. You will also receive a monthly online reputation report, showing all new reviews from the last 30 days.
Essential Premium Enterprise
Monthly E-newsletter

FACTOR:

Email Marketing

Practice e-newsletters are researched, written, and distributed by us each month. You receive advanced notice to review and approve the newsletter before it’s published to your site and emailed to your patients and website subscribers. The printable PDF version is perfect for the front desk or for mailing to patients. Premium and Enterprise-level clients receive additional distribution to their social media profiles.
Essential Premium Enterprise
Patient Greetings

FACTOR:

Email Marketing

Patient greetings offer an easy way to reconnect with your current patient base and reactivate your relationship. On each patient’s birthday, we’ll send a quick greeting “from” you wishing them health and happiness. Premium and Enterprise clients receive additional options for personalization.
Essential Premium Enterprise
Custom Email Campaigns

FACTOR:

Email Marketing

Email campaigns leverage your patient list to send targeted, timely messages. Premium and Enterprise-level clients benefit from the help of their dedicated DMS, who will plan, design, and send email campaigns on your behalf. Essential plan clients can send their own emails to a filtered list whenever they wish.
Essential Premium Enterprise
Account Management


ALL FIVE FACTORS

Account management is led by a Digital Marketing Specialist, who is responsible for the day-to-day marketing performance of our Premium and Enterprise clients. Your DMS serves as a dedicated point of contact and an extension of your business team. Your DMS refines your campaigns, offers updates, shares reports, and engages behind-the-scenes to optimize the 5 Factors. Essential plan clients receive help as needed through our Support Team.
Essential Digital Marketing
Specialist Premium
Senior Digital
Marketing Specialist Enterprise
Analytics & Reports


ALL FIVE FACTORS

Analytics & reports bring accountability to our marketing activities. By sharing key metrics on the success of your SEO, PPC, social, and email campaigns, you gain visibility into the ROI of your marketing. Premium and Enterprise clients receive more robust reporting and a monthly meeting with their DMS.
Essential Premium Enterprise

* All monthly plans include:

Compliance with health care and privacy laws (AHPRA, HIPPA, HCPC, WCAG, GDPR)
Premium website hosting with the security of https
Unlimited email accounts branded with your practice name

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Natural Health Practices Worldwide

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Share your new patient goals with
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