3. Negative SEO
Search engine optimization (SEO) used to be a whole different game. It used to be a competition of who can better “hack” the system. Now it’s a game of who can be more consistent in providing value to web browsers who are seeking information.
Long gone are the days of keyword stuffing and questionable link building strategies. Not only do “black hat” SEO strategies no longer work, they can guide your domain to a dreaded Google penalty.
We recommend sites that have incurred an algorithmic penalty undergo “backlink pruning” by a qualified individual. Along with other SEO cleanup measures, this is a technique used to root out questionable backlinks and undo any other black hat practices that may have tarnished the domain’s SEO reputation.