5. No social activity
Social media as a marketing tool has become more and more fruitful, particularly as search engines pay attention to practice’s performance on platforms such as Facebook, Twitter, and Google+.
The consequences of having little to no social media presence are twofold:
- It puts your online reputation at a disadvantage, and
- You miss out on social conversations that can stimulate referrals.
Furthermore, a poor social media presence signals to existing and prospective patients that you’re not keeping up with the latest trends.
When branding your social media profiles, be sure that your graphics and information match the feel and appearance of your website. Your website serves as the hub of all your web marketing efforts, so it’s important to have consistent branding across all your marketing channels.