Your patient email list is one of your most prized online assets. That’s why, over the last several months, we’ve been enhancing our email marketing offering. And more enhancements are just around the corner.
Not emailing your patients? Our new eBook can help you get started.
Monthly newsletters, new patient surveys, and targeted email campaigns help you stay connected with patients. This connection helps improve patient retention, generate more referrals, and strengthen your online reputation. (Note: If you are already a Perfect Patients client, these features are included in your service).
But it’s not as easy as hitting the “send” button. With email fatigue at an all-time high, patients must have their attention captured immediately. This means crafting interesting content and compelling subject lines that encourage patients to open and click.
In our new eBook, “The Chiropractor’s Guide to Email Marketing,” we outline:
- Different types of email marketing campaigns
- Email marketing best practices
- What to avoid when running a campaign
- Choosing the right email provider
- And more…
Responding to Social Media Inquiries
Social media isn’t just about making the occasional Facebook post. It’s about being social. It’s about building patient community. That’s why it’s important that someone in your office takes on the responsibility of responding to patient inquiries.
If a patient sees one of your posts, and has a question about your practice, they might send you a Facebook message rather than filling out a contact form on your website.
Maybe you post an interesting fact on improving your health naturally and a patient realizes, “Hey, I better schedule an appointment.” They’re already on your page so they decide to send you a Facebook message. If you don’t have someone monitoring your messages to provide a timely response, they might move on to a competitor.
Be sure that you have notifications enabled when someone sends you a message. If you’re not receiving notifications, here’s how you can update your settings on Facebook and Twitter:
- Facebook: At the top right of your page, click the “Settings” button. Then click on the “Notifications” menu button on the left sidebar and edit which notifications you would like to receive.
- Twitter: At the top right of your page, click on your logo and then click “Settings” on the dropdown menu. Click on the “Email Notifications” menu button on the left sidebar and edit which notifications you would like to receive.
SEO Trends That Are Changing Local Search
The SEO world is always changing. Some of these changes are algorithm-related. Others stem from changes in user behavior.
Below are two of the most relevant search engine trends we observed last month.
1. Personalized Search
Google is learning more about us based on our search behaviors. For a while now, search engines have determined the location of a search to deliver more personalized results. So if someone searches, “chiropractors” while in Atlanta, Google will display chiropractors in the Atlanta area.
Google has increased emphasis on the search history of a user. So if someone visits your website, and enjoys your content (Google calculates this based on how a user engages on your site), you might show up higher when the user performs a future search.
This highlights the importance of having good content and a patient-converting website design.
2. Voice Search
Voice searches are on the rise. In fact, 20 percent of searches on Android devices and Google’s mobile app are performed by voice. When you take into account personal assistants like Google Home and Amazon Echo, the percentage is much higher.
Virtual assistants are changing the way people search. They use more natural language that includes longer search queries. This can impact SEO, as it may alter your keyword approach. Rather than focusing only on shorter keyword phrases (i.e. “chiropractors in Atlanta”), you might want to include longer phrases as well (i.e. “find the best chiropractor in Atlanta”).
If your content is dated, you might start thinking about a content makeover. Not only are there SEO implications, quality content helps prevent visitors from turning to a competitor.