Your Website SEO

Your Role in Your SEO Success

What Can I Do To Help My Website Attract More New Patients?

When it comes to your website, there are two components that add up to equal new patients. The first is “traffic.” Traffic means getting people to visit your website. “Conversion” is second, which is getting those who visit your website to contact your practice.

Your Perfect Patients website is designed and structured around converting new patients. Our efforts also include getting traffic to your website. If you want to increase the amount of traffic coming to your website, we’ve outlined the best ways to help improve your Google ranking and also promote your website online below

Review The Current Content On Your Website

Homepage Content:

The home page is one of the most important pages on your website, both to potential new patients and to search engines. Having a home page that represents the unique character of your practice with a clear path to become a new patient is vital to new patient conversion.

Main Pages On The Top Menu Bar:

If your website makes use of some of our stock content, consider providing us with modifications to the content for those pages so we can tell your story. This is not only good for search engines, but for potential new patients who are interested in learning about your unique perspective on those subjects. Keep in mind that too many pages on the main menu bar can be a distraction from the ultimate goal—getting the visitor to the contact page.

Website Images:

Updated and professional photos show a visitor what it will be like to come in for their initial visit as a new patient. Think of this as your opportunity to make a first impression. Welcome them to your clinic with a photo of the outside of the office (taken on a nice sunny day) and include pictures of the front desk with smiling staff members greeting a patient. In addition, images of you performing a new patient exam or showing a patient their x-rays can help in the new patient conversion journey. Most importantly, always include a great headshot of the doctor(s).

Create Awesome Content That Other People With Websites Want to Link To

Blogging is a great way to become the expert in your area. It’s not just easy, but a fantastic way to get new, unique content that is constantly changing onto your site—a bonus in the eyes of search engines.

Your Perfect Patients website comes with blog that you can craft articles for. After your write a post, publish it to your website or have us do it for you. After it’s live, make sure the post gets in front of your target audience by sending an email blast and/or sharing it on social media. Here are some blogging topics focused on building practice authority:

  • Weekly Q & A or a patient question of the week
  • Case or patient of the month—write about how the patient presented himself or herself in the clinic, course of treatment, and how the patient is doing now
  • Healthy tips (e.g. how to properly garden, rake leaves, shovel snow)
  • Exercises and stretches to do at home
  • Favorite healthy recipes

We recommend combining blog posts about chiropractic with topics focused on your local community. The goal is that others in your community will want to link to your blog posts for their viewers to read. Here are some locally focused topics:

  • Write a series of blog posts about your community and why you love to practice there. Introduce readers to other local businesses and describe what makes your community a great place to live and work.
  • Commit to sponsor a local event and write about it before and after, for example, a local 5K or Fun Run. Get the most out of the event by writing a post that announces the race and one afterwards letting readers know how it went.
  • Offer a scholarship to a local student in your area. Then, ask your local business association, school, or Chamber of Commerce to promote it on their website. This would also work to sponsor an athlete for summer camp or something similar.
  • Feature a “Team Member of the Month”. Include their favorite places to visit in your community. Where do they like to have lunch? What’s their favorite recreation in your area? Consider sharing your post with those folks to encourage social sharing. If you post it on Facebook, tag the relevant local businesses.
  • Give lectures or roundtables on health related topics at your local library. Write a post promoting it, snap a few photos of the event and write a post afterward as a recap.
  • Write about other local “like-minded” businesses that align with your philosophy: i.e. health food stores, bulk stores, organic farms, etc.
  • Attend other events sponsored by local businesses in your community. Take some photos and write about them to recap. Again, share it on Facebook and tag the businesses that were present.

Promote Your Awesome Content on Social Media

Great content isn’t enough. It needs to be promoted and shared to reach beyond your network of current patients and impact new patient production. Social Media can be effective for:

  • Communicating with current patients and supporting the referral process
  • Engaging and networking with like minded community members
  • Sharing new patient testimonials
  • Sharing content created for your website

If your website doesn’t contain links or buttons to your social profiles, please reach out to us. You may also consider a paid campaign on Facebook to grow your brand awareness or to support a particular initiative or event.

Get “Social Proof” With Positive Reviews Of Your Practice

Reviews add social proof to the value of a business and a strong signal to search engines about the authority of a website, particularly reviews on your Google My Business Listing. Reviews should be obtained naturally (for example, they should not be done from a computer in the practice). Once you have 5 reviews, Google will often show a 5-star graphic next to your listing, a strong signal of social proof for conversion.

Add Website Subscribers

Adding subscribers to your website helps in two ways.

  1. Each month an email goes to your subscribers with summaries of your newsletters and blog posts. This encourages past visitors to revisit your website and engage in your content. If they post it to social media or make comments on the blog, this further signals to search engines that you have great content on your website. Learn more about managing your subscribers.
  2. It helps us track your new patients for you. Our new patient tracker can actually track whether or not a new patient that has been added as a subscriber has visited your website prior to commencing care. Learn more here


Perfect Patients Role in Your SEO Success

SEO is often a moving target for search engines that are constantly tweaking their algorithms. At Perfect Patients, our SEO team continuously keeps abreast of the latest SEO trends and best practices. Our goal is to get you new patients while ensuring that your website and digital presence comply with the standards and best practices set forth by Google. Our SEO team works to build the trust and authority of your website.

Channels for New Patient Traffic

Our SEO efforts result in visitors coming to your website from the several different channels listed below.

  • Organic search: Google’s search results (under the local listings) is a major source to new patient traffic.
  • Google Map / Local: This is traffic coming from your Google My Business listing.
  • Business Directories: We list your business on many different directories across the Internet including Yelp, Yellow Pages and more. Visitors often land on your website after finding you on one of these listings.

Tip: Use your social media platforms to share content from your website and create a new patient channel with sites like Facebook and Twitter!

Initial Research

Before your website is built, the Perfect Patients SEO team researches your current digital footprint by reviewing your existing web presence in organic search and on Google Maps. Then, we come up with an SEO plan specific to your current situation and determine the location and keywords that will be targeted, e.g. Boston Chiropractor. This is the area we feel the website has the best chance of capturing new patient traffic online.

Google My Business

Based on what was found in the research phase, the SEO team will optimize your presence on Google Maps, also known as Google My Business. If you don’t have an existing listing, we will set one up and optimize it for you. If your practice is already listed, we will review your information to ensure the listing complies with Google’s requirements and best practices.

Creating the Website

Your Website Production Specialist works with the SEO team to optimize your website for best practices and to get it ranking for the targeted keywords in your location. We use several different proven on-page SEO techniques.

After Your Website Launches

Once your website is live, the SEO team ramps up SEO work. We install Google Analytics to track visitors to the website and set up Google Webmaster tools to tell Google to start crawling your website. We track the performance of your website after it launches, making tweaks and recommendations to improve performance over time.

Citations

You might find yourself asking, “What are citations and why do I need them?” Simply put, a citation is a webpage that has your business’s name, address, and phone (NAP) listed. Think of NAP as a local business’s online fingerprint. Each citation you have signals trust and authority to Google. We submit your website to major data providers that distribute your business’s information to hundreds of business directories. Additionally, our SEO team focuses on claiming your business listings on major business directories such as Yelp.

On-Going SEO Work

Our SEO Team Leader is always monitoring the SEO industry’s best practices and Google’s latest changes. We aim to keep you up to date on the latest information so that you can always keep an advantage over your competition.

On Demand SEO Reviews

Do you have concerns about your website performance or Google ranking? Our SEO team would be happy to perform an SEO review and provide recommendations. Click here to get started.

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Still have questions? Don’t hesitate to call or contact us at support@perfectpatients.com.
We look forward to hearing from you!