Every month, YouTube pulls in nearly two billion users. That’s more than Instagram and Twitter combined. And it’s not far from Facebook.
About 95 percent of 18- to -24-year old Internet users are on YouTube. Half of internet users aged 75 and over have used the platform. In other words, it’s where your patients are hanging out.
Tapping into this massive video-hungry audience is a must.
However, merely uploading a video isn’t enough. Just like all great pieces of content, your videos should be relevant and engaging. For example:
- Interview a member of your team
- Shoot a tour of your office
- Educate on an important health topic
- Talk about what inspires you
Sound intimidating? It doesn’t have to be.
Your videos don’t have to be long. Consider this: For a video that’s 4 to 5 minutes, fewer than 60 percent of viewers will still be with you by the end – against 75 percent for a video that is 1 to 2 minutes long.
Your videos also don’t need to be professionally produced. These days, it’s as easy as pulling out your phone and tapping the record button.
Videos are an important part of your digital marketing strategy, and YouTube is not only one of the most used search engines, it is far and wide the most popular website for video publication.
It builds trust and gives prospective new patients another reason to choose you.
Learn more about video marketing here.