If you’ve been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it’s time to pause that strategy.

Our team has been closely monitoring how Google’s automated content systems are flagging and removing GBP posts. We want to make sure you’re ahead of this shift, not caught off guard by it.

What’s Changed with Google Business Profile Posts?

Google has always had content policies governing what can appear on a Business Profile. But recently, its automated enforcement systems have become significantly more sensitive and more aggressive.

The key issue: GBP posts are now being evaluated under the same prohibited and restricted content policies that apply to reviews. That means posts can be flagged and removed for content that looks promotional, advertorial, or like a solicitation, even when the intent was purely informational.

In practice, this means posts that include special offers, new patient promotions, calls to action like “Book Now” or “Call Today”, pricing, or even marketing-style images (including AI-generated graphics) are at risk of being flagged.

What Happens When a Post Gets Flagged?

When Google’s system detects a potential policy violation, it can restrict posting on your entire Business Profile, not just remove the offending post. This is typically an automated restriction, not a permanent ban, but it can be disruptive.

Based on guidance from Google experts, here’s what commonly triggers a flag:

• Posts with promotional wording, special offers, or calls to action
• AI-generated images, especially those with text overlays, logos, or pricing
• Screenshots of websites or marketing graphics
• Deleting and reposting similar content in a short timeframe can trigger spam filters
• Excessive capitalization, phone numbers, or links embedded in the post text

If posting does get restricted, Google typically lifts the restriction automatically after 5–10 days, provided no further violations occur. If it persists beyond that window, you’ll need to contact Google support directly for a manual review. 

Do Google Business Profile Posts Help Your Rankings?

The short answer: no. GBP posts have never been a direct ranking signal for local SEO, and our specialists confirm this hasn’t changed.

Posts can help with conversion, giving a potential patient who lands on your profile something timely and relevant to engage with. But since there’s no SEO upside to posting, there’s also no SEO downside to pausing it while the landscape settles.

Our Updated Recommendation: Pause Promotional Google Business Profile Posts

We previously recommended using GBP posts to advertise events, seasonal specials, and new patient offers. Given what we’re seeing with Google’s enforcement, we’re updating that guidance.

For now, we recommend:

• Do not use GBP posts to promote offers, events, or specials
• Treat even “informational” posts with caution; they may still be flagged if they read as marketing content
• If you do post, keep it simple: plain text, real photos taken at your practice, no CTAs, no links, no pricing, and no phone numbers. 

What to Do Instead: Where to Put Your Promotional Energy

The good news: you have better channels for promotions, ones that are built for it and won’t put your GBP at risk.

Your Website

Add a banner or create a dedicated landing page for your offer. This is the highest-converting place to promote new patient specials, and unlike a GBP post, it won’t disappear or get flagged.

Email Marketing

Email is built specifically for promotional campaigns. Your list is full of people who already trust you; a well-timed offer can re-engage lapsed patients or introduce a new service.

Social Media

Facebook and Instagram are designed for promotional content. Boost your best posts with a modest ad spend to reach motivated patients in your local area. This is where your new patient specials belong.

What to Focus on for Your Google Business Profile Instead

Your Google Business Profile still matters enormously for local visibility; the focus just needs to shift to the elements that are safe, stable, and genuinely impactful:

• Photos: Regularly add real, high-quality photos of your office, team, and patient experience. Authentic photos build trust and make your profile stand out.
• Business Information Accuracy: Keep your address, phone number, hours, and website current. Inconsistencies hurt your local ranking.
• Services and Products: Make sure your services list is complete and accurate. This helps Google match your profile to the right searches.
• Review Strategy: Reviews are one of the most powerful local ranking and trust signals you have. Consistently asking satisfied patients for reviews, and responding to every one, is one of the best things you can do for your GBP.

It’s determined by decisions made months earlier, when your website was being built.

This is why, at Perfect Patients, we always build the website ourselves. Not because it’s more convenient for us, but because splitting SEO and website development across different companies consistently creates friction, delays, and underwhelming results.

SEO Is Structural, Not Cosmetic

Too many practices treat SEO as something that happens after a website launches. In reality, the most impactful SEO decisions are made before your site ever goes live.

These foundational decisions include site architecture and how pages are organized and connected, URL structures that create clean, logical pathways search engines understand, and internal linking that strategically guides both users and search algorithms. Content layout must match page design to patient search intent, while technical performance ensures fast load times and mobile optimization. Finally, CMS flexibility gives you the ability to scale and adapt as your practice grows.

When SEO is handed off to a third party after the website is already built, optimization becomes reactive instead of strategic. You’re constantly retrofitting solutions instead of building them in from the start.

The “Too Many Cooks in the Kitchen” Problem

When one company builds your website, and another handles your SEO, accountability gets fragmented.

Here’s what typically happens: SEO recommendations sit in a queue while developers prioritize other projects or don’t understand why changes matter. Developers make updates without SEO input, and a “quick design tweak” inadvertently tanks your rankings. Content teams get conflicting guidance and don’t know whether to follow the SEO consultant or the web team. Ultimately, no one fully owns the outcome; everyone’s involved, but no one is truly accountable for results.

You end up with too many voices, too many handoffs, and too little progress.

Why Third-Party SEO Creates Execution Bottlenecks

Even brilliant SEO strategies fail if they can’t be implemented quickly and correctly.

With third-party SEO arrangements, common roadblocks include long feedback loops that go from SEO expert to practice owner to web developer and back again. CMS limitations mean the platform wasn’t built with SEO flexibility in mind. Template constraints turn simple changes into complete re-engineering projects. And competing priorities mean SEO fixes are treated as “nice to have” instead of essential.

SEO doesn’t fail here because the strategy was wrong. It fails because execution is fragmented, slow, and dependent on multiple parties who aren’t aligned.

Why We Always Build the Website

By building your website ourselves, we eliminate the friction that normally stalls SEO momentum.

This integrated approach allows us to design site architecture around search intent from day one, so your site is built to rank rather than retrofitted later. We create templates that scale rankings over time, meaning adding new content strengthens your entire site. We can implement SEO changes immediately without waiting for third-party developers. We ensure technical performance supports growth with fast, mobile-friendly sites that search engines reward. And we maintain complete accountability because we own both the strategy and the execution.

There’s no handoff. No translation layer. No wondering whether something “can be done”; we already built it that way. 

One Team. One Strategy. One Outcome.

When SEO and website development live under the same roof, alignment becomes automatic. Strategy informs structure, which supports content, which supports rankings, which supports revenue.

No conflicting priorities. No diluted accountability. No “that’s not in our scope” conversations. Just one team, focused on one goal: helping your practice show up when patients are searching for care.

How to Ensure SEO Success for Your Practice

If you take away one thing from this, let it be this: SEO works best when the team responsible for your results also controls the platform those results depend on.

Whether you’re launching a new website or considering a redesign, separating SEO from web development introduces unnecessary risk, not flexibility.

At Perfect Patients, we’ve helped deliver over 2 million new patients to chiropractors worldwide. We’ve seen what works and what doesn’t. And we know that fragmented teams create fragmented results.

We build your website because effective SEO depends on it. And we own the outcome because that’s the only way sustainable growth happens.

If you’re like most people, AI has quietly become part of your daily routine. And here’s what matters for your practice: your potential patients are using AI to find healthcare providers right now.

Over 500 million people use AI tools like ChatGPT every week. And they’re not just asking it to write emails or plan vacations, they’re asking it health questions. Questions like “I have sharp lower back pain, what should I do?” or “Can you recommend a chiropractor near me who helps with sports injuries?” or “Who’s the best chiropractor in [city] for pregnancy care?”

If your practice isn’t showing up in these AI-generated answers, you’re invisible to a fast-growing segment of motivated patients actively searching for help.

The good news? You don’t need to become an AI expert to take advantage of this opportunity. That’s where Perfect Patients comes in, and why practices like Dr. Sarah’s Rooted Wellness Chiropractic went from opening their doors to 200+ patient visits a week in just months.

Why AI Matters for Your Practice Right Now

Google isn’t going anywhere, and it will remain important for years to come. But AI search is growing faster than traditional search, and it’s changing how patients discover and evaluate chiropractors.

Consider this: A motivated patient asks an AI tool, “Who’s the best family chiropractor near me?” If the AI recommends your practice, with clear reasons why, that patient is already pre-sold before they even visit your website. That’s the power of showing up in AI search results.

At Perfect Patients, we’ve built tools specifically designed to help chiropractors like you show up when patients ask AI for recommendations, convert website visitors faster with instant responses, and create consistent content without staring at a blank screen.

1. GEO: Get Recommended by AI Tools When Patients Search

You’ve heard of SEO (Search Engine Optimization). Now it’s time to understand GEO — Generative Engine Optimization.

Think of it this way: SEO helps you show up in Google’s search results, while GEO helps you show up in AI-generated answers. GEO builds on top of a strong SEO foundation; you can’t have effective GEO without good SEO first. The quality content, backlinks, reviews, and website authority that help your Google rankings also help AI tools trust and recommend your practice. GEO simply takes it a step further by optimizing how that content is structured specifically for AI tools, using schema markup that AI platforms can easily parse, citation-friendly information about your services, and formatting that helps AI tools confidently recommend your practice to patients searching for care.

How Perfect Patients Uses GEO to Help Your Practice

We built our own internal GEO platform specifically for healthcare marketing. Here’s how it works: We analyze how often your practice appears in AI-generated recommendations for services like family chiropractic, sports injuries, pregnancy care, and more. Then we identify gaps where your competitors are showing up but you’re not. From there, we create a clear action plan to make your website more AI-friendly, and our team implements the changes for you, with no extra work on your end.

The goal is simple: When someone asks an AI tool for chiropractor recommendations in your area, your practice shows up with clear, compelling reasons why you’re the right choice.

2. AI Chatbots: Convert Website Visitors in Seconds (Not Days)

Getting patients to your website is step one. Keeping them there long enough to book an appointment is step two.

Here’s the challenge: Most website visitors decide whether to stay or leave in 8 – 10 seconds. In that tiny window, your website needs to capture their attention, answer their immediate questions, and make it easy to take the next step. That’s exactly what our AI-powered chatbot (coming soon) is designed to do.

Instant Answers That Drive Conversions

Patients are 5x more likely to convert when they get an immediate response. Your AI chatbot can answer common questions instantly, questions like “What are your hours?” or “Do you accept my insurance?” or “How much does a first visit cost?” or “Can I book an appointment today?” These are the questions that, when left unanswered even for a few hours, send potential patients to your competitors.

Taking the Burden Off Your Front Desk

Your team is already juggling phone calls, in-office patients, and administrative tasks. The chatbot handles repetitive questions automatically, freeing your staff to focus on delivering exceptional in-person care. Think of it as a helpful assistant that handles the basics so your team can focus on higher-value conversations with patients who need personal attention.

Communication That Builds Trust

Our chatbot isn’t cold or robotic. It’s trained to respond in a tone that reflects your practice, building trust before a patient ever walks through your door. The result? More of the people who find your website actually book an appointment instead of clicking over to your competitor.

3. AI Content Creation: Never Start from a Blank Page Again

One of the biggest challenges chiropractors face isn’t knowing what to say to patients; it’s finding the time to say it consistently.

Between patient care, administrative work, and running your practice, sitting down to write a blog post or patient newsletter often falls to the bottom of your to-do list. That’s why we built AI content tools directly into the Perfect Patients dashboard.

Create Content in Minutes, Not Hours

Generate blog posts from a simple topic idea like “benefits of chiropractic care for desk workers.” Draft patient emails in seconds. Choose the tone: educational, friendly, motivational, and let AI create the first version. Then edit and personalize to match your voice before you publish.

What this means for your practice: No more staring at a blank screen, wondering what to write. You’ll have regular, high-quality content that supports both SEO and GEO. You’ll maintain consistent communication that keeps patients engaged and coming back. And most importantly, you’ll have more time to focus on patient care instead of marketing tasks.

Why Chiropractors Like Dr. Sarah Choose Perfect Patients for Marketing

You didn’t go to chiropractic school to become an AI expert. You went to help patients feel better. That’s our entire philosophy: Handle the technology so you can focus on patient care.

Here’s what we’re doing behind the scenes: We’ve launched a dedicated AI Automations Department to build and refine tools specifically for healthcare marketing. We partnered with industry experts who specialize in AI implementation. And we’re testing and optimizing AI tools with real chiropractic practices to ensure they deliver measurable results.

Our focus isn’t on AI as a buzzword. It’s on AI that fills real chiropractic waiting rooms with the right patients, just like Dr. Sarah’s 200+ visits a week.

AI Overviews, instant answers, and map results now dominate the top of Google’s search results. Patients are getting the information they need without ever having to click through to websites.

For chiropractors competing for new patient leads, visibility in just one place isn’t enough anymore.

The practices that thrive? They’re showing up everywhere patients look.

Why SEO, PPC, and GEO Must Work Together

The days of choosing between channels are over. Here’s why each remains essential:

PPC captures immediate intent. Paid ads appear prominently, often within AI Overviews now. When someone is ready to book, your ad is right there. You control targeting and can focus on high-intent searches like “emergency chiropractor near me.”

SEO builds long-term authority. Strong SEO makes you a source that AI Overviews reference and link to. You’re building sustainable visibility that establishes your practice as the trusted local authority.

GEO ensures AI includes you. GEO optimizes your content to appear within AI Overviews and on platforms like ChatGPT and Perplexity. As patients increasingly use AI tools for health information, GEO ensures your practice is part of that conversation.

Compare that to relying on just one channel. If you’re only running PPC, you disappear when someone clicks away from ads. If you’re only focused on SEO, you’re invisible above the fold. If you’re only optimizing for local search, you miss patients using AI tools to research.

That’s not just visibility, that’s dominance. This is what converts searchers into scheduled appointments.

Single-channel strategies leave gaps. Multi-channel strategies fill them all.

Your Action Plan for the New Search Landscape

1. Run strategic PPC campaigns. Focus on bottom-funnel terms signaling booking intent: “chiropractor open now,” “new patient appointment.” Use click-to-call extensions and location targeting.
2. Build AI-ready SEO. Create quality, locally relevant content that establishes expertise. Blog posts and FAQs support both traditional rankings and inclusion in AI-generated results.
3. Embrace GEO for future-proof visibility. Ensure your website speaks the language of AI search engines so your practice appears in ChatGPT, Google’s AI tools, and other generative platforms.

Your Competitive Edge in AI Search

Search is evolving fast. The practices that thrive are blending SEO, GEO, and PPC into a unified strategy that captures visibility everywhere patients are searching.

The question isn’t which channel to choose. It’s how quickly you can get all three working together.

However, as AI technology advances, we need to navigate its use responsibly, adhering to current best practices and guidelines. At the heart of these best practices is a commitment to quality, helpfulness, and accuracy — something that Google strongly emphasizes in its guidelines for AI-generated content.

How to Use AI-Generated Chiropractic Content the Right Way

AI-generated content, by its nature, draws from existing online resources, raising questions about its originality.

Additionally, this technology is prone to “hallucinations”—instances where it seemingly makes up information and presents it as fact. Therefore, the main concern from an SEO perspective for anyone using AI-generated content on their website is to avoid penalties from potential future crackdowns by Google on the misuse of AI content.

To use AI for content creation with confidence, stick to the following principles:

• Create Purpose-Driven Content: Utilize AI tools, including those integrated into your Perfect Patients dashboard, to craft blog posts or web pages only when you have valuable insights or helpful information to share with your audience. The goal should always be to enrich the reader’s experience with content that is both engaging and informative.
• Human Oversight is Key: AI-generated content must be reviewed by a human. This step ensures the accuracy of the information, the naturalness of the tone, and the overall quality of the content. Editing, tweaking, and fact-checking by a human is what will ensure the content is high-quality, unique, and readable.
• Compliance and Quality Assurance: Our team is regularly meeting to keep our strategies aligned with the latest best practices and guidelines and will continue to update you as things evolve.

Not a Perfect Patients client, but interested in learning more?

Schedule a no-obligation Discovery Call to see if a Perfect Patients website and digital marketing plan is right for you.

BOOK A DISCOVERY CALL ]]> https://www.perfectpatients.com/leveraging-ai-for-content/feed/ 0 Leveraging AI to Elevate Your Chiropractic Content A look at how to leverage AI to enhance your chiropractic content marketing strategy, plus Google's stance on AI-generated content so you ensure you're compliant with current best practices. 1 https://www.perfectpatients.com/google-business-profile-posts/ https://www.perfectpatients.com/google-business-profile-posts/#comments Thu, 17 Aug 2023 17:38:21 +0000 https://www.perfectpatients.com/?p=48112

Use Posts To Make the Most of Your Google Business Profile

The SEO Benefits of Posting on Your Google Business Profile:

Your Google Business Profile was NOT designed for you to “set it and forget it”.

Consistently adding updated content to your GBP like photos, updated business hours, and posts will catch the eye of potential patients searching for a chiropractor.

Consistently maintaining your GBP can:

• Improve Local Search Rankings: Your Google Business Profile plays a crucial role in local SEO. Regularly posting relevant content and keeping your profile up-to-date tells Google that your practice is active and engaging. When you post compelling content, it’s likely to result in more people clicking on your listing. And that sends a very good signal to Google.
• Boost Visibility of Your Relevant Keywords: By using targeted keywords (without keyword stuffing, of course) in your posts and descriptions, patients can see for themselves in your Google Business Profile that you can assist with their concerns. They don’t even have to go to your website to book an appointment.
• Increase Traffic to Your Website: Engaging posts on your Google Business Profile can drive traffic to your practice website. As Google sees traffic coming from various sources, it interprets it as a positive signal of your website’s authority and relevance.

What Can You Post on A Google Business Profile?

There are three types of posts that you can share on your Google Business Profile

Key Takeaways: Visuals (images or videos) and calls-to-action will make your GBP posts more effective.

Need More Chiropractic Digital Marketing Strategies?

Book a Discovery Call with one of our experienced Perfect Patients Digital Marketing Consultants today.

BOOK A DISCOVERY CALL

At Perfect Patients, we integrate effective SEO strategies into each chiropractic website we build.

Let’s explore these strategies together…

1) User-Friendly Website Design:

Ensure that the website is easy to navigate, with clear calls-to-action and intuitive navigation.

• Is your phone number prominently displayed?
• Are your hours visible?
• Is there a “Book an Appointment” button above the fold (top half of web page)?
• Does the website load quickly?
• Does your website look great on mobile?

Fact: 57% of Internet users say they won’t recommend a business with a poorly designed website on mobile ¹ and a mere one-second delay in page load time can result in a 7% reduction in conversion.²

3) A Spotlight on Expertise, Authoritativeness, and Trustworthiness (EAT):

Take your content to the next level with EAT. Showcase your credentials, experience, and patient success stories to establish your authority in the chiropractic industry.

• As mentioned above, post insightful content on chiropractic topics and the latest research to position yourself as a thought leader. This type of content can result in high-quality backlinks.
• Highlight special certifications and/or awards on your website and in your doctor bio.
• Share testimonials and success stories on your website, while also getting a consistent stream of new reviews on the most popular review sites, especially Google.

Fact: “E-A-T is a guideline Google uses to determine what content is high-quality and should be ranked higher and part of several different aspects of its algorithm. So while it’s not a direct ranking factor, it can have an impact on your overall search rankings indirectly.” ⁴

Give Your Chiropractic SEO a Boost

• Make sure you only have one Google Business Profile and that it has the correct address, phone number and web address listed at all times.
• Check and update office hours often, including your holiday hours.
• Include photos of your office to build trust and make it even more likely that people will book an appointment.

Fact: Complete Google Business Profiles are 7x More Likely to Get Clicks Than Those Left Unfinished.⁵

Earn Quality Backlinks From Across the Web

When reputable websites link to your chiropractic website, search engines view it as a vote of confidence, signaling that your content is valuable and trustworthy -resulting in improved search engine rankings.

• Earn backlinks from authoritative healthcare websites, relevant directories, and local business listings to increase organic traffic, and establish your practice as a trusted authority.
• Co-host educational events with other wellness businesses and cross promote them on each other’s blogs to earn more backlinks. One event a month with a different business could mean 12 new backlinks a year!
• Identify local influencers, bloggers, or social media personalities who have an audience interested in health and wellness. Reach out and offer to provide expert insights or conduct an interview related to chiropractic care. When they feature your content or mention your practice, it can generate backlinks and increase visibility.

Fact: “Because Google views external links as votes of popularity for a website or webpage, there is a strong correlation between sites with lots of quality backlinks and higher rankings.” ⁶

Maintain a Stellar Reputation with Online Reviews

Chiropractors who ask their patients for reviews get better search engine rankings and offer direct proof of their high quality care.

• Monitor and manage your online reputation by actively responding to patient reviews and feedback.
• Encourage satisfied patients to leave positive reviews on review sites and directories.
• Celebrate your reviews in social posts to encourage more reviews.
• Consider an automated patient review generating service like Get Reviews if you need extra help.

Fact: 87% of People use Google to check reviews. ⁷

Stay Up-to-date on SEO Best Practices and Trends

Voice Based Search Content

More and more people are using voice prompts on their phones and other devices like Alexa, google and siri to quickly search for new services. Use everyday language in your content that answers patients questions, using a Frequently-Asked-Questions page.

Schema Markup Included in Your SEO Package

Make sure your website provider implements schema markup to provide search engines with structured data about your chiropractic practice. This can enhance search results by displaying relevant information like operating hours, services offered, patient reviews.

Chiropractic SEO Done Right

Book a Discovery Call with us today and work with a transparent and supportive team that knows and loves chiropractic. Find out how we can help you meet and even exceed your patient goals.

BOOK A DISCOVERY CALL

NOTES

Link building is the process of getting other websites to link to your website. The goal is to improve your website’s credibility, thus ranking, in Google. Link building has been around for quite some time, but the strategies and best practices have changed dramatically over the years.

How Do Links Help Your Chiropractic Website?

When a credible website links to your practice website, it’s like a vote of confidence, a signal to Google that you are a trustworthy source.

Of course, it works the other way, too, making it imperative that you build links on legitimate, authoritative websites that are, ideally, related and/or relevant to your service and area of expertise. Too many links to your site on low-quality sites and Google may determine that your site is not one they can trust and your rankings will fall.

It used to be that the more links you had pointing to your website the better. But the quality of the links is now much more important than quantity.

How Do You Actually Get These Links?

It’s all well and good to talk about link building for chiropractors and the best practices surrounding it, but actually securing these high-quality links is not for the faint of heart. 

A content marketing strategy is the best, most natural way to get backlinks today. But, unfortunately, just creating content is not enough. You need to create professionally-written, unique content that offers something of value to your audience. And then promote it.

The best types of content for link building are:

1. Visuals (think infographics and diagrams)
2. List posts (such as “Top 3 stretches for low back pain”)
3. Original research and data
4. In-depth guides

Studies have shown that the above-mentioned content pieces are the most “linkable.” People like to read them and share them if they provide value. Some content ideas for your chiropractic link building strategy are:

• Infographic about different types of musculoskeletal pain, specific admitting complaints, stretches, etc.
• Diagram illustrating how chiropractic adjustments help the nervous system
• An article titled “The Top 5 Reasons to Go to a Chiropractor”
• In-depth answers to the questions your patients ask you the most when they first come see you. (Chances are other people are searching for answers to the same questions online.)

Once these assets are created, publish them on your practice website and share with your network via social media and email. Do some research on relevant websites that might want to share your content. Perhaps one of your patients is an “influencer”? Think of ways to get your content seen. Keep a running list and reach out to the owner/webmaster/influencer when you publish a new piece. Send a personal email that explains the content you’ve published and why you think it would add value for their readers.

Here’s a sample email template to help you get your outreach started:

The goal is to not be pushy. Most inboxes are flooded with emails daily. You want your email to stand out as sincere and offer value to the recipient. Send these emails to everyone on your list. You may or may not get responses, so remind yourself to follow up a few days later. 

It’s a lot of work researching relevant sites, finding the appropriate contact information, following up, and creating fresh, new content consistently, but that’s what it takes to build long-term authority in the search engines, especially in competitive jurisdictions. 

Hiring a Company for Link Building

Because of the amount of work involved, it’s common for chiropractors to hire an SEO company to do the link building for them. While the cost of link building can seem high, keep in mind all that link building involves: professionally written content, SEO expertise, networking, not to mention graphic designers for visual assets, and a lot of time spent researching, emailing, and following up. 

It’s also important to remember that not all link building companies are equal, so do your research. There are some out there still that are relying on black-hat practices that can harm your website. 

Done properly, though, and your website will establish a solid foundation for long-term search engine success, thus more new patients finding your website!

Since contact information is listed on your website for current and future patients, you can expect to receive a variety of solicitations from reputable, but also (and more likely) scammers.

While we use multiple strategies to prevent bots from harvesting client contact details, nothing is foolproof.

A common scam these days is orchestrated by those presenting themselves as “Authorized Google My Business Representatives.” There is no such thing. Such scamsters offer to “claim and optimize your Google My Business listing.”

Of course, for a nominal fee.

Don’t fall for it. Google My Business listings are free. And as a Perfect Patients client, we optimize your listing for you. Anyone claiming otherwise is trying to con you.

If you are not sure if something is legitimate or not, then you can always do a quick Google search of the offer plus the word “scam.” Oftentimes, you will see countless listings of people who fell for it and are trying to prevent others from doing the same.

Google also keeps a regularly updated list for consumers to reference here.

Over the years, search algorithms have left many webmasters in SEO peril. It started with penalizing keyword abuse, where website owners would stuff keywords throughout a page in an effort to rank for those keywords. Then on to shifty link building tactics, where website owners paid for links and spammed other sites.

Finally, it led to increased importance of unique, quality content. In fact, there’s been multiple algorithm updates addressing this issue.

Unique, professionally-written webpages are important. But the initial content published on your site isn’t always enough. Google likes to see regularly updated websites with fresh, high-quality content.

Hence, the importance of blogging and other website updates. While this is included for Perfect Patients Premium clients, writing your own content helps rev the needle.

Whether it’s announcing an upcoming event or spotlighting a new staff member, blogging is an excellent way to improve your SEO and give patients something to engage with.

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