Now, digital marketing has also become a crucial part of the profession. According to the Perfect Patients Chiropractic State of the Industry Survey, 80% of practice managers and 51% of chiropractic assistants perform digital marketing tasks as part of their roles.

These tasks might seem secondary to patient care, but they make a huge difference in attracting new patients, helping to grow a chiropractor’s business. Chiropractic staff who embrace digital marketing can become indispensable, offering long-term job security, leadership opportunities, and further growth!

Ready for your career to take off? Read on to discover how to overcome common challenges and leverage digital marketing to elevate your chiropractic career.

Digital Marketing Can Save You Time

Busy chiropractic offices can find it challenging to devote time to digital marketing tasks. However, some tasks can actually save you time in the long run:

• Website FAQs: Over a few weeks, note the most frequently asked patient questions. Ensure this information is available on your website. This reduces calls and lets patients book appointments more easily.
• Google Business Profile: Include FAQs here, too. The profile is often the first thing potential patients see when searching for you.
• AI Tools: Use tools like Chat GPT, Google Gemini, or the AI tools in the Perfect Patients dashboard to create time-saving drafts for blog posts, email blasts, and social posts. Edit them to reflect your practice’s voice.
• Schedule Social Posts: Use platforms like Get Social to plan and schedule social media posts during slower periods. This keeps your online presence active without constant effort.
• Automate Patient Reviews: Try Get Reviews to fully automate your patient review strategy, gathering reviews and responding to them.

💡Tip: Create a weekly and monthly digital marketing task list to strategize and keep track of completed tasks.

Take Action Today

Embracing digital marketing can transform patient care and boost your career. By mastering these tasks, you’ll become indispensable to your practice and open up new opportunities for growth.

If you have any questions or need assistance, book a call with Perfect Patients today.
Let us help you take your digital marketing to the next level and attract more patients to your practice.

BOOK A DISCOVERY CALL ]]> https://www.perfectpatients.com/digital-marketing-for-chiropractic-assistants/feed/ 0 Boost Your Value: Digital Marketing Tips Every Chiropractic Assistant Needs to Know Digital marketing basics to help chiropractic assistants level up their role and become indispensable to their boss. 1 https://www.perfectpatients.com/summer-strategies-for-more-new-chiropractic-patients/ https://www.perfectpatients.com/summer-strategies-for-more-new-chiropractic-patients/#comments Mon, 17 Jun 2024 22:03:18 +0000 https://www.perfectpatients.com/?p=52095

Summer is all about energy,
fun, and connecting with the community.

It’s true that while everyone is out enjoying the sunshine, your practice might feel a bit quieter. But instead of slowing down, see this as the perfect chance to reach out and attract new patients.

In these warmer months, people are busy swimming, biking, and adventuring — only to realize their bodies aren’t in top shape.

That’s where you come in!

Make sure your community knows you’re their go-to for staying healthy and active.

Read on for five fun and effective strategies to bring in new chiropractic patients this summer and make it your best season yet!

1. Offer The Ultimate Summer Giveaway

When families are busy celebrating the end of school and the beautiful weather, it takes something compelling to bring their attention back to their care.

A giveaway is the perfect way to celebrate the season, plus it gives you a great excuse to communicate with your patient base!

Collaborate with your fellow wellness providers and other beloved local businesses to offer a giveaway your patients will enjoy all summer long! (Think: gift cards, gift baskets, experiences, etc.)

• Gather Prizes: Ask your patients what they’d like to win—it’s the perfect excuse to send your patient list an email and plant the seed that something fun is coming!
• Plan It Out: Decide the giveaway timeline and how patients can earn entries (raffle tickets each time they come in for an appointment, sharing a social media post, etc.). Plan your announcements, reminders, and thank-yous in advance.
• Share on Social Media: Promote your giveaway on all your social platforms to maximize reach. Current patients who see it will want to participate, and any non-patients who see it will want to become a patient because your practice is so fun. 😉

💡Tip: Consider multiple giveaways throughout the summer, each one better than the last. End with a grand prize that wows your audience!

3. Host a Summer Event To Remember

Organize a memorable summer event to bring your community together and showcase your chiropractic practice. This could be a wellness fair, an outdoor yoga session, or a family-friendly barbecue.

Consider multiple events throughout the summer. You could host a big end-of-school celebration to kick-off summer. Bring people together for a summer solstice picnic and hike, and end the summer with a BBQ and free back-to-school adjustments.

Not into hosting an event? Consider a summer challenge to engage with your patients! For instance, a
Summer Steps Challenge can bring your patients together
to support one another to achieve their wellness goals.

💡Promotion Strategies: Promote the events through social media, email, and local partnerships. Find local Instagram accounts that promote events to reach a larger audience. Use the event to educate attendees about the benefits of chiropractic care and offer free consultations or discounted services to attract new patients.

5. Refresh Your Website

A summer lull is the perfect time to refresh your marketing strategies. Your patients want to renew and refresh in the summer, maybe your website needs to, too.

Website Performance: Regularly review your site’s performance using tools like Google Analytics. Focus on improving key metrics such as rankings, organic traffic, landing page popularity, mobile responsiveness, and user navigation to enhance the overall user experience.

Content Updates: Ensure that your content is informative, engaging, and optimized for search engines. Regularly update your blog with patient-focused content, and make sure your service pages are clear and compelling with clear calls-to-action.

SEO Best Practices: Implement on-page SEO best practices by optimizing title tags, meta descriptions, and headers. Use keywords that potential patients are searching for and ensure your site structure is easy to navigate.

Call-to-Action: Make sure your website has clear and compelling calls-to-action. Guide visitors towards booking appointments, signing up for newsletters, or contacting your office for more information.

💡Tip: Request a free SEO Audit to see what changes could make the most immediate impact.

However, it’s not all doom and gloom, especially if you know how to deliver an exceptional patient experience. Practices everywhere are thriving!

The key is to wow your patients with uplifting care they can’t live without.

Perfect Patients Partner, Sidecar’s Nathan Unruh, recently joined our Director of Sales and Marketing, Lauren Lofts, on a webinar to share his tips on delivering a high value experience to your chiropractic patients.

“It’s more than just being clinically competent. You’ve got to work on your social skills, your communication skills. You’ve got to have systems and procedures that serve patients with these five components of a great patient experience.”

-Dr. Nathan Unruh

Read on for Dr. Nathan Unruh’s tips for Patient Retention and Business Growth:

#1 Value Your Patient’s Time and They Will Value YOU!

Every minute a patient spends in your office is precious, and they need to feel their time investment is worthwhile.

Patients can tell when they’re just a number, or an income, especially if their time is not respected. Patients want to feel heard and valued.

It might be inefficient to spend 30 minutes with every patient, but by giving them your undivided attention and focus, even a brief 5 minute adjustment can leave them feeling like you’ve just spent so much more time with them.

• Implement systems to minimize wait times, such as quick check-ins, open adjustment rooms, and efficient scheduling.
• Ensure providers stay on schedule.
• Be present and focused to show that their time is a priority, but so are they as an individual. This quality interaction enhances the patient experience and encourages loyalty.
• Efficient time management instills confidence in patients that their problems will be resolved quickly.
• Look your patients in the eye and bring your full self to every appointment.

Prioritizing your patients time keeps them committed to follow-up care and encourages referrals, ultimately enhancing their overall experience.

#3 Surprise and Delight with Unexpected Gestures

“Lauren lights up when she talks about her dog, Oakley. What if now, maybe, when Lauren comes in to see me, the team has a dog biscuit for Oakley to take home? That’d be a little wink to Lauren going, I’m paying attention to you.”

-Dr. Nathan Unruh

Thoughtful gestures show patients you truly listen and care:

• A personalized gift for a patient’s 50th wedding anniversary.
• Cupcakes with candles when a patient has an upcoming birthday.
• Handwritten thank you notes.

These small gestures build strong emotional connections, encouraging positive word-of-mouth and loyalty.

#5 Stay Focused on Superior Phone Etiquette

Proper phone etiquette is crucial and most teams could use the occasional reminder that phone calls are your patient’s first taste of care.

Train your front desk to:

• Smile and sit up straight when answering.
• Speak in a friendly, clear manner.
• Actively listen and confirm details.
• Focus on scheduling appointments efficiently.

Role-playing and feedback can improve call quality, impacting new patient acquisition and first impressions. The front desk should be thoroughly trained on:

• Body Language: Smiling when answering conveys warmth over the phone. Sitting up straight and facing the caller engages them.
• Tone of Voice: Speaking in a friendly, upbeat manner puts callers at ease. Adjust tone based on what information is being conveyed.
• Clear Communication: Answer with the practice name and greet the caller. Speak slowly and articulate words fully so callers understand.
• Active Listening: Pay full attention to the caller and what they say. Reflect back key details to confirm understanding.
• Scheduling Focused: Determine the caller’s reason for contact and needs. Guide the conversation towards assessing availability and getting them booked for an appointment.

Call quality directly impacts new patient acquisition and first impressions. With training, the front desk becomes an asset in achieving the goal of getting people scheduled and through the door.

Attract and Retain Patients in Any Economy

No matter the economic conditions, securing patient loyalty is crucial for the sustained success of chiropractic practices. Dr. Nathan Unruh’s insights provide a roadmap to not only attract, but also retain patients, ensuring they see your care as indispensable.

Want more from your chiropractic business?

Check out Dr. Nathan Unruh’s Sidecar Consulting for ways to grow your bottom line.

Is Your Website Highlighting the Value you bring to patients?

Most patient journeys to care will start on your website. Is your website accurately representing your practice, your vision, and your values?

Do website visitors get a clear picture of what their experience will be like before they come in?

Book a Discovery Call today to see if your website is doing everything it can to deliver the best possible patient experience.

You might be thinking: “What’s not to like about going viral? Viral content shows millions of people around the world how valuable chiropractic care can be!”

Here’s the thing: you’re not competing with every chiropractor in the world for new patients. You’re competing with the other chiropractors in your neighborhood.

Keep your social media marketing focus local. After all, your goal is helping more patients in your community.

If you had a video go viral, reaching hundreds of thousands of viewers, could your office handle the influx of calls that could result in? For most, the answer is no. You want locals clicking that “book now” button so you can fill your schedule in a realistic way.

Instead, have fun creating deeply relatable Instagram content that naturally makes people want to share your passion for chiropractic; but keep your eye on the ball with realistic goals.

Holistic marketer, Molly Cahill, is an expert on Instagram content that resonates. She works with chiropractors and natural health professionals all over to develop an authentic social media presence that actually results in more new patients through your door . She kindly joined us on this recent webinar to share some of her best chiropractic Instagram strategies.

Don’t have time to catch the webinar? No worries! Here are some of our favorite takeaways for creating engaging chiropractic content on Instagram:

2. Vary Your Content To Amplify Your Message

You might have noticed in the examples above that there are many perspectives from which to share content. Telling your story in different ways keeps your Instagram from becoming stale and keeps you from simply repeating yourself.

Include educational posts, social proof (like reviews), direct calls-to-action, personal lifestyle content, and engaging prompts/questions. Variety keeps people interested.

• Educational – Sharing information that helps your audience understand chiropractic care, their bodies, and any symptoms that they might be experiencing.
• Social Proof – Testimonials and reviews from your satisfied patients (with their permission) help others trust in your care.
• Promotional – Posts that get down to brass tacks and invite your ideal patient to book an appointment, whether you have unexpected availability due to an appointment cancellation, or a special offer that your patient shouldn’t miss!
• Personal Lifestyle – It’s so important to be relatable on Instagram. Sharing your own personal faves in your feed that your ideal patient might also enjoy helps patients come to anticipate your posts. Share your favorite new products, local restaurants and partner businesses. Your morning routine or favorite healthy lunch. People love a glimpse into the life of the person behind the account. It makes you human and relatable.

4. Build Visibility Through Collaboration and Community

Two heads are better than one!

Your practice is part of a local business ecosystem. Chances are your new patients are already a patron of other lifestyle and wellness services like hair stylists, nail techs, spas, and gyms. Collaborating with those similarly minded business owners extends your Instagram audience!

Plus, posting in tandem with those business owners heightens goodwill and makes it more likely that those other business owners will refer you when they feel that their clients are interested in improving their health.

You can even take that collaboration to the next level and organize in-person events that you can promote on Instagram! Organize a local business crawl where visitors can check out special products and offers. Offer a raffle prize to visitors so that you can collect names, emails and phone numbers to add to your marketing list for future promotions.

Looking for a Custom Instagram Marketing Strategy?

Reach out to Molly Cahill! She offers a comprehensive Instagram marketing program for chiropractors, their staff and other holistic wellness providers. Be sure to mention Perfect Patients to claim a special offer just for our readers.

Ensure Your Website Seals the Deal!

Engaging Instagram posts will inevitably lead to more traffic on your website. Make sure that your website is in tip top shape and able to convert those new visitors with vibrant photos, compelling content and easy website navigation.

Not sure if your website is up to the task? Reach out to Perfect Patients and we will do a free website evaluation!

This kind of authenticity resonates deeply with potential patients, facilitating a trust that results in more booked appointments and a stronger commitment to their care.

While not every chiropractor feels comfortable putting themselves in the spotlight, showing up authentically doesn’t have to take you out of your comfort zone. In fact, it can make you feel even more confident in who you are as a chiropractor.

Just ask Dr. Wade Port, owner of Lifeworks Chiropractic in Marietta, GA , a co-leader with MLS Seminars and Perfect Patients client. Through his role as a Co-Leader at MLS Seminars, Dr. Wade trains chiropractors to elevate their craft with a sense of purpose so that every chiropractor brings their whole self to patient care – and by extension to their digital marketing.

Read on to learn more about Dr. Wade, how his philosophy, branding and website combine to convey his unique approach to care. Plus, discover how MLS Seminars could deepen your commitment to chiropractic, and your sense of self, inspiring more patients to trust in your care.

The Lifeworks Brand – Establishing the value of chiropractic care

Branding and Logo – Setting Expectations

First off let’s look at the business name: “Lifeworks”. It’s all one word, suggesting that his practice is a place where the essence of life is generated. This notion makes one consider chiropractic care as central to a full life. This in turn also refers to Dr. Wade’s dedication to straight chiropractic and the body’s innate ability to heal. One could think of the body’s innate ability to heal as the way that “life, works”.

Pair that name with a logo in cool indigo tones with a gently serifed font in all caps that evokes a sense of mythology, and you’ve got a brand that evokes a chiropractor who believes in the strength of chiropractic care that serves innate healing.

Home Page Video – Delivering on the Promise

The great thing about videos? They show instead of tell.

Patients get to see the doctor in action in his office, along with his staff. A mother holds her newborn, we see the doctor gently adjusting a baby and taking time to speak with patients.. The shots of the office space and the staff welcoming patients show that nothing is forced. The video captures what the practice looks like on a typical day and what patients can expect.

This answers so many patient questions! What is the office like? How does the doctor interact with patients? What kinds of patients does this practice see?

Photos – Keep The Story Rolling

Dr. Wade’s website continues the video’s visual storytelling with large, eye capturing images. We see photos of Dr. Wade both adjusting different patients and in his other role as an educator. It’s clear that he helps a wide range of patients from pregnant moms to seniors while also mentoring other chiropractors.

These images are paired with short text blocks that promote chiropractic care, the doctor’s bio, and their practice approach. There are striking buttons that make it easy for patients to dig in and learn more.

The headlines echo his branding with phrases like “People Who Want to Experience More”, “Lifeworks and the Chiropractic Way of Life”, “Passion Meets Precision” and finally, “Customized Care for Every Body”.

Unlock Your Chiropractic Superpower With MLS Seminars

You might have seen Dr. Wade or his co-leaders from MLS Seminars at various chiropractic conferences. They’re the chiropractors trading adjustments and looking curious, engaged and yet at ease with others. Joyful at the process of positioning themselves and their patients as they mindfully assess and perform chiropractic adjustments.

We asked Dr. Wade what he thought the driver was behind this contagious joy.

“At our training, people are connected to the fire, passion, and the chiropractic principle they fell in love with in the first place. Then we give them an adjusting method that matches the beautiful message we have. MLS acts as a bootcamp of sorts to keep people pointed to their ‘true north’ amidst a culture of insurance-based therapeutic fixing of people.”

-Dr. Wade

Dr. Wade, alongside MLS founder, Dr. Arno Burnier, has worked with thousands of chiropractors over the last two decades and he’s seen first-hand the challenges they face engaging in the life of a Chiropractor while they figure out their unique point of view and what they stand for. He has witnessed the emotional journey required by those who choose to be extraordinary in order to find out who they are and why, if their life depended on it, they would choose themselves for an adjustment.

Get Ready To Bring your Full Self

MLS Seminars aren’t the kind of CEU course where you find yourself standing in the hall drinking too much coffee.

“MLS training results in having a damn good time setting people free. There’s a payoff. I love what I do. I want to provide the opportunity for as many chiropractors as I possibly can to fall head over heels in love first with themselves. You can reap inner and outer wealth and be on the ‘endless vacation’ because you love the work that you do and the people you serve. It’s just amazing. And I want that for more people.”

-Dr. Wade

Imagine leveraging the power of Google, Facebook and Instagram to draw new patients to your practice—your ideal patients who are actively seeking a chiropractic appointment right now or could benefit from your care.

And the magic of PPC? You only pay when someone clicks, making it a smart investment for both established and budding chiropractic offices.

Dive into the world of PPC and let’s discover how your unique approach to chiropractic care can reach more people than ever before.

Beyond Clicks: Crafting a Patient-Focused Journey

Your journey with PPC doesn’t end with a click. It’s about creating a sense of your unique brand of chiropractic care that leads to a new patient walking through your clinic doors. This journey involves:

• Strategic Keyword Selection: Targeting only the keywords that resonate with your potential patients’ needs.
• Compelling Ad Copy: Crafting messages that speak directly to the benefits and unique aspects of your chiropractic services.
• A Beautiful Website: Google Ads can be expensive. Without an attractive website that reflects your care, you’ll miss opportunities to impress your ideal patient and lose money with low conversions.
• Optimized Landing Pages: Ensuring that once a potential patient clicks, they land on a page that’s informative, engaging, and conversion-oriented.
• Follow Up from the Front Desk: Your patient’s experience starts with that first click, but you’ll earn their trust with timely and consistent communication about their first appointment.

💡Tip: The most crucial part of using paid ads is a competitive new patient special offer. When patients click from an ad, they’re at the point where they want the best high-value offer. Be sure to review what your competitors are offering to ensure yours is a must-click.

The ROI of PPC for Chiropractors

With PPC, you’re not just spending marketing dollars; you’re investing in results. Whether it’s boosting traffic to a new website or complementing your existing marketing strategies, PPC provides measurable outcomes that can be tracked with transparent reporting, including call tracking and analytics. Regular monitoring and adjustments ensure that your campaigns are not just running, but thriving.

But how do you know if PPC is right for you?

• Figure out how much revenue a new patient delivers on average. This number will help you understand how much you can spend on acquiring that new patient and determine your advertising budget.
• Review your website to make sure it’s up to the challenge. If your website doesn’t impress, you’ll be wasting your money on ads that don’t convert.
• Work with a reputable PPC provider who will be realistic with you about the costs and competition. They’ll be more likely to deliver a PPC plan that works.
• Be aware that every jurisdiction is different – advertising may simply be too expensive in some areas, or there might not be enough search volume to run Google Ads. A trustworthy PPC provider will give you an honest recommendation.

As a chiropractor, your goal is to help people live their best lives. PPC marketing connects you with people searching for that help or who fit the mold of your ideal patient.. Embrace PPC as part of your digital strategy and watch your practice grow.

Imagine a website that doesn’t just exist, but works as hard as you do — a digital doorway that invites new patients in and encourages them to stay.

While 98% of chiropractors have a website, as revealed in our recent State of Chiropractic Survey, the question remains: Is your website just a digital business card or a new patient magnet?

A chiropractic website that actually helps your practice grow is one that resonates with your ideal patients, addressing their needs and showcasing your unique approach to chiropractic care.

This is where Perfect Patients steps in. We don’t just build websites; we capture the essence of your practice and speak directly to the hearts of potential patients. As we venture into 2024, let us be your compass in navigating the ever-evolving world of website design. Keep reading to unlock the secrets to a website that not only looks stunning, but also delivers real results.

The Best Chiropractic Website Design Trends For 2024:

#1 Appealing Directly to Your Ideal Patients

Understanding your target audience is key. In 2024, this means branding and design that feels like a highly personalized experience for your patients. Websites tailored for specific groups – be it athletes, office workers, or families – should use design elements that immediately resonate with their unique challenges and aspirations.

Ideal Patient: Athletes

Example: Denton Sports Chiropractic’s website is a stellar example. Many sports-oriented chiropractic websites are great at signaling athleticism, but not necessarily the care that athletes will receive. Denton Sports Chiropractic does BOTH!

How They Do It:

1. Their website features a logo that celebrates athletes of all stripes.
2. Photos feature smiling team members excited to help.
3. The testimonial slider celebrates many inspiring recovery stories.
4. Custom content about common sports injuries.
5. A blog FULL of educational articles to keep athletes in top shape.
6. Bonus: they’ve won multiple “Best of Denton” awards – all featured near their logo.

This design is a home run, making athletes feel ready to leverage chiropractic care to reach their performance goals.

You can take this approach to any patient audience. Target your branding, design and content to your patient’s needs and patients will naturally choose you.

#2 Reflecting Your Practice’s Heart and Soul

Your website should be a mirror to your practice’s ethos. In 2024, this translates into immersive storytelling. Use vibrant photos of you and your staff helping the kinds of patients you’d like to see in your office with content that speaks to them.

Example: County Chiropractic’s website embraces this with photos of patients from babies to grandparents, using on-trend pastel tones to subtly suggest their gentle approach to care. Prospective patients feel safer choosing chiropractic for their growing families.

Visit the site to see many more photos of patients under care, simple navigation, and easily accessible social media links.

How They Do It:

They used professional photos developed from a comprehensive shot list that shows chiropractors in their natural environments, interacting with their patients and staff.

#4 Showing Up Authentic

In 2024, authenticity in healthcare websites is the gold standard of chiropractic branding. It’s about showing up as your true self – as a chiropractor AND as a human being with the same concerns that patients might have.

When people see the human behind the care, they become more relaxed, less nervous and more willing to commit to care. While one might think that being personal might compromise your professional authority, it actually enhances it.

Example: How much more connected can you get than featuring your own family on your chiropractic website? Dawson Chiropractic shows their entire family against the backdrop of the gorgeous hills around their town. Mom, dad, kids and grandma and grandpa show that chiropractic wellness is for the whole family. The natural setting reminds patients that chiropractic is a natural approach to wellness.

How They Do It:

• Professional photoshoot with family.
• The setting and clothing echo their branding.
• Content expands on the ideas expressed in the branding and photos, confirming what patients are feeling… “services tailor-made just for you”, “building trust and relationships”.

Crafting Your 2024 Chiropractic Website

Remember: You don’t have to appeal to everyone. Be the right chiropractor for YOUR ideal patient and make sure your website celebrates what makes you unique in the industry.

In 2024, it’s all about creating an engaging, empathetic website that connects with your patients. What can you share on your website that leads people to chiropractic care? What is unique about your care that will resonate with your ideal patient?

Let Perfect Patients guide you in transforming your digital presence into an impactful, future-ready asset.

Schedule a no-obligation Discovery Call to chat about your current practice website, your 2024 goals, and find out how, together, we can make this your best year yet.
BOOK A DISCOVERY CALL

Want to see which Perfect Patients plan is right for you? Take our Plan Pairing Quiz to find out now!

If you’ve been relying solely on your professional qualifications and the convenience of your location to attract patients, it might be time for a shift in thinking. Today, more than ever, your brand matters. It’s not just about who you are, but how you present yourself in a crowded marketplace.

Is your branding doing enough to connect to your patient audience? Read on to learn more about branding for chiropractors and see if it’s time for you to make a change.

The Power of Precise Branding: Berner Upper Cervical Chiropractic

Dr. Nate Berner of Berner Upper Cervical Chiropractic discovered the power of branding when he rebranded his chiropractic office to focus on Upper Cervical care.

“A patient wouldn’t know that Berner Family Chiropractic offered Upper Cervical chiropractic care until they clicked on the website. Upper Cervical care became our brand, and the first thing that people knew about us whether they found us online, or from a referral. Changing our name to focus on our main service helped us stand out, not just locally, but state-wide.”

-Dr. Nate Berner

Rebranding the website with a new look, new content and professional photos has paid off!

In the first six months after changing his name and completing his free Premium website makeover, Dr. Berner’s website saw 40% more visits, visitors stayed on the website 29% longer, and earned 70% more visits to his “Contact Us” page.

What is a Brand, Anyway?

Your chiropractic brand is more than a logo or a catchy slogan. It’s the sum total of the experiences, emotions, and expectations that come to mind when a patient hears your name. It encompasses:

Your Unique Value Proposition (UVP): What sets you apart from other chiropractors? Maybe you specialize in sports-related injuries or have a holistic approach that integrates nutrition. Your UVP should highlight the distinctive way you serve your patients.

Your Brand Voice: This is the tone and style of your communication. Whether you’re calming and therapeutic or energetic and dynamic, your voice should resonate with your ideal patient.

Visual Identity: From color palettes to typography, consistent visuals enhance a patient’s ability to recognize your business and foster a sense of familiarity.

Promise to Patients: What can patients expect every time they interact with your practice? Reliable, compassionate care? A focus on cutting-edge techniques? This promise forms the core of your brand.

But Is Changing Your Business Name Always A Good Idea?

It’s a big deal to change your business name, especially if you’ve been in business for a long time and rank well for your chiropractic keywords. Rebranding isn’t always the answer to patient growth concerns. Done wrong and you can confuse your patient community. It’s important to look at your entire marketing infrastructure to see if the benefits of rebranding will outweigh the drawbacks.

Search engines love consistency and changing your name is a red flag for them. If you can change your business name without changing your website domain or your address, you’ll have a better chance of weathering those challenges. Rankings will be affected temporarily as search engines test the changes against other chiropractors.

There are many other factors to consider, which is why it’s important to reach out to a Digital Marketing Consultant to discuss all the angles before making a big change.

Use Posts To Make the Most of Your Google Business Profile

The SEO Benefits of Posting on Your Google Business Profile:

Your Google Business Profile was NOT designed for you to “set it and forget it”.

Consistently adding updated content to your GBP like photos, updated business hours, and posts will catch the eye of potential patients searching for a chiropractor.

Consistently maintaining your GBP can:

• Improve Local Search Rankings: Your Google Business Profile plays a crucial role in local SEO. Regularly posting relevant content and keeping your profile up-to-date tells Google that your practice is active and engaging. When you post compelling content, it’s likely to result in more people clicking on your listing. And that sends a very good signal to Google.
• Boost Visibility of Your Relevant Keywords: By using targeted keywords (without keyword stuffing, of course) in your posts and descriptions, patients can see for themselves in your Google Business Profile that you can assist with their concerns. They don’t even have to go to your website to book an appointment.
• Increase Traffic to Your Website: Engaging posts on your Google Business Profile can drive traffic to your practice website. As Google sees traffic coming from various sources, it interprets it as a positive signal of your website’s authority and relevance.

What Can You Post on A Google Business Profile?

There are three types of posts that you can share on your Google Business Profile

Key Takeaways: Visuals (images or videos) and calls-to-action will make your GBP posts more effective.

Need More Chiropractic Digital Marketing Strategies?

Book a Discovery Call with one of our experienced Perfect Patients Digital Marketing Consultants today.

BOOK A DISCOVERY CALL

At Perfect Patients, we integrate effective SEO strategies into each chiropractic website we build.

Let’s explore these strategies together…

1) User-Friendly Website Design:

Ensure that the website is easy to navigate, with clear calls-to-action and intuitive navigation.

• Is your phone number prominently displayed?
• Are your hours visible?
• Is there a “Book an Appointment” button above the fold (top half of web page)?
• Does the website load quickly?
• Does your website look great on mobile?

Fact: 57% of Internet users say they won’t recommend a business with a poorly designed website on mobile ¹ and a mere one-second delay in page load time can result in a 7% reduction in conversion.²

3) A Spotlight on Expertise, Authoritativeness, and Trustworthiness (EAT):

Take your content to the next level with EAT. Showcase your credentials, experience, and patient success stories to establish your authority in the chiropractic industry.

• As mentioned above, post insightful content on chiropractic topics and the latest research to position yourself as a thought leader. This type of content can result in high-quality backlinks.
• Highlight special certifications and/or awards on your website and in your doctor bio.
• Share testimonials and success stories on your website, while also getting a consistent stream of new reviews on the most popular review sites, especially Google.

Fact: “E-A-T is a guideline Google uses to determine what content is high-quality and should be ranked higher and part of several different aspects of its algorithm. So while it’s not a direct ranking factor, it can have an impact on your overall search rankings indirectly.” ⁴

Give Your Chiropractic SEO a Boost

• Make sure you only have one Google Business Profile and that it has the correct address, phone number and web address listed at all times.
• Check and update office hours often, including your holiday hours.
• Include photos of your office to build trust and make it even more likely that people will book an appointment.

Fact: Complete Google Business Profiles are 7x More Likely to Get Clicks Than Those Left Unfinished.⁵

Earn Quality Backlinks From Across the Web

When reputable websites link to your chiropractic website, search engines view it as a vote of confidence, signaling that your content is valuable and trustworthy -resulting in improved search engine rankings.

• Earn backlinks from authoritative healthcare websites, relevant directories, and local business listings to increase organic traffic, and establish your practice as a trusted authority.
• Co-host educational events with other wellness businesses and cross promote them on each other’s blogs to earn more backlinks. One event a month with a different business could mean 12 new backlinks a year!
• Identify local influencers, bloggers, or social media personalities who have an audience interested in health and wellness. Reach out and offer to provide expert insights or conduct an interview related to chiropractic care. When they feature your content or mention your practice, it can generate backlinks and increase visibility.

Fact: “Because Google views external links as votes of popularity for a website or webpage, there is a strong correlation between sites with lots of quality backlinks and higher rankings.” ⁶

Maintain a Stellar Reputation with Online Reviews

Chiropractors who ask their patients for reviews get better search engine rankings and offer direct proof of their high quality care.

• Monitor and manage your online reputation by actively responding to patient reviews and feedback.
• Encourage satisfied patients to leave positive reviews on review sites and directories.
• Celebrate your reviews in social posts to encourage more reviews.
• Consider an automated patient review generating service like Get Reviews if you need extra help.

Fact: 87% of People use Google to check reviews. ⁷

Stay Up-to-date on SEO Best Practices and Trends

Voice Based Search Content

More and more people are using voice prompts on their phones and other devices like Alexa, google and siri to quickly search for new services. Use everyday language in your content that answers patients questions, using a Frequently-Asked-Questions page.

Schema Markup Included in Your SEO Package

Make sure your website provider implements schema markup to provide search engines with structured data about your chiropractic practice. This can enhance search results by displaying relevant information like operating hours, services offered, patient reviews.

Chiropractic SEO Done Right

Book a Discovery Call with us today and work with a transparent and supportive team that knows and loves chiropractic. Find out how we can help you meet and even exceed your patient goals.

BOOK A DISCOVERY CALL

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