The Top Three Chiropractic SEO Trends for Patient Engagement

Angela Hockabout

By Angela Hockabout

Published August 1, 2023
Updated December 12, 2023

5 min read

There’s one absolute truth in digital marketing: if a search engine can’t properly find your website, prospective patients can’t either. That’s why a proper chiropractic SEO strategy is crucial for attracting new visitors to your website who are ready to book an appointment.

At Perfect Patients, we integrate effective SEO strategies into each chiropractic website we build.

Let’s explore these strategies together…

1) User-Friendly Website Design:

Ensure that the website is easy to navigate, with clear calls-to-action and intuitive navigation.

  • Is your phone number prominently displayed?
  • Are your hours visible?
  • Is there a “Book an Appointment” button above the fold (top half of web page)?
  • Does the website load quickly?
  • Does your website look great on mobile?

Fact: 57% of Internet users say they won’t recommend a business with a poorly designed website on mobile 1 and a mere one-second delay in page load time can result in a 7% reduction in conversion.2

2) High-Quality Patient-Focused Content:

Content is, and always has been, King in the SEO world. Your website should feature informative and engaging content that answers your patients questions so they feel confident choosing you as their chiropractor.

  • Provide valuable information that answers your most frequently asked questions, shares your expertise, and encourages visitors to book an appointment.
  • Incorporate relevant keywords naturally (keyword stuffing is a thing of the past).
  • Update your content regularly – add new staff members, keep your hours up-to-date, and consistently publish new blog posts to educate visitors and patients.

Fact: Websites with a blog have a 434% higher chance of being ranked highly on search engines, further emphasizing the value of quality content.3

3) A Spotlight on Expertise, Authoritativeness, and Trustworthiness (EAT):

Take your content to the next level with EAT. Showcase your credentials, experience, and patient success stories to establish your authority in the chiropractic industry.

  • As mentioned above, post insightful content on chiropractic topics and the latest research to position yourself as a thought leader. This type of content can result in high-quality backlinks.
  • Highlight special certifications and/or awards on your website and in your doctor bio.
  • Share testimonials and success stories on your website, while also getting a consistent stream of new reviews on the most popular review sites, especially Google.

Fact: “E-A-T is a guideline Google uses to determine what content is high-quality and should be ranked higher and part of several different aspects of its algorithm. So while it’s not a direct ranking factor, it can have an impact on your overall search rankings indirectly.” 4

Give Your Chiropractic SEO a Boost

Set up a Google Business Profile and Keep it Updated

Your Google Business Profile answers many of your patients’ concerns, from driving directions to office hours and web address, so it’s important to make sure that your profile is set up correctly and updated often.

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  • Make sure you only have one Google Business Profile and that it has the correct address, phone number and web address listed at all times.
  • Check and update office hours often, including your holiday hours.
  • Include photos of your office to build trust and make it even more likely that people will book an appointment.

Fact: Complete Google Business Profiles are 7x More Likely to Get Clicks Than Those Left Unfinished.5


Earn Quality Backlinks From Across the Web

When reputable websites link to your chiropractic website, search engines view it as a vote of confidence, signaling that your content is valuable and trustworthy -resulting in improved search engine rankings.

  • Earn backlinks from authoritative healthcare websites, relevant directories, and local business listings to increase organic traffic, and establish your practice as a trusted authority.
  • Co-host educational events with other wellness businesses and cross promote them on each other’s blogs to earn more backlinks. One event a month with a different business could mean 12 new backlinks a year!
  • Identify local influencers, bloggers, or social media personalities who have an audience interested in health and wellness. Reach out and offer to provide expert insights or conduct an interview related to chiropractic care. When they feature your content or mention your practice, it can generate backlinks and increase visibility.

Fact: “Because Google views external links as votes of popularity for a website or webpage, there is a strong correlation between sites with lots of quality backlinks and higher rankings.” 6


Maintain a Stellar Reputation with Online Reviews

Chiropractors who ask their patients for reviews get better search engine rankings and offer direct proof of their high quality care.

  • Monitor and manage your online reputation by actively responding to patient reviews and feedback.
  • Encourage satisfied patients to leave positive reviews on review sites and directories.
  • Celebrate your reviews in social posts to encourage more reviews.
  • Consider an automated patient review generating service like Get Reviews if you need extra help.

Fact: 87% of People use Google to check reviews. 7


Stay Up-to-date on SEO Best Practices and Trends

Voice Based Search Content

More and more people are using voice prompts on their phones and other devices like Alexa, google and siri to quickly search for new services. Use everyday language in your content that answers patients questions, using a Frequently-Asked-Questions page.

Schema Markup Included in Your SEO Package

Make sure your website provider implements schema markup to provide search engines with structured data about your chiropractic practice. This can enhance search results by displaying relevant information like operating hours, services offered, patient reviews.

Keep Website Performance Top of Mind

  • Remember, SEO is an ongoing process, so regularly analyze your website’s performance and adapt your strategy to attract more local patients and grow your chiropractic practice.
  • Perfect Patients Premium and Ultimate clients enjoy a dedicated Digital Marketing Specialist to review their SEO and website, providing information and recommendations to make the most of your website SEO.

Chiropractic SEO Done Right

Book a Discovery Call with us today and work with a transparent and supportive team that knows and loves chiropractic. Find out how we can help you meet and even exceed your patient goals.