SEO and PPC make you findable in Google
You need traffic
Your practice website doesn’t do you any good if no one sees it. That’s why getting traffic to your site is just as important as having a great website design.
Chiropractic SEO for Organic Traffic
SEO (Search Engine Optimization) is the process of optimizing a website to rank well in the search engines (namely Google). The goal is to build and maintain your website in such a way that it is easy for Google to know where you’re located, what you do, and if they can trust you.
But SEO isn’t done just for the search engines. It’s also important to optimize your website for the people doing the searching. Because ranking well is one thing, but getting someone to click on your listing is another. Plus, Google favors websites that are optimized for real people and what they actually do on your website, and not simply trying to fool their “bots.”