Website and Digital Marketing Services Get ready to grow.
Which plan matches your new patient goals?
Essential
Perfect for established practices focused on referrals and reactivations …
Premium
Perfect for ambitious practices focused on maximizing new patients from digital marketing …
Enterprise
Perfect for multi-location practices focused on high performance digital marketing …
STRATEGY & ARCHITECTURE
Your one-time setup fee covers the creation of your custom digital marketing strategy and website. Through a discovery process, we learn more about you, your practice, and your local market so that we can personalize your plan.
| Essential | Premium | Enterprise | |
| Laying the foundation of your practice growth | |||
Digital Strategy
FACTOR:High Converting Website Strategy starts with your new patient goals. Clients on the Premium and Enterprise plans receive a comprehensive 5 Factor digital strategy for practice growth, customized to their current online presence and strength of the local competition. Clients on our Essential plan can access educational resources for our 5 Factors of Digital Marketing to support referrals and retention.
|
Essential | Premium | Enterprise |
Website Design
FACTOR:High Converting Website Design differentiates from your competition by defining and showcasing what makes your practice unique. Through analysis of your market, interviews with your production team, and the expertise of our design team, we craft a website that attracts your ideal patient and converts them through emotional connection.
|
Essential | Premium | Enterprise |
Professional Copywriting
FACTOR:High Converting Website Copywriting profiles your practice professionally and persuasively. Premium and Enterprise-level websites receive content to emphasize their most profitable services. If your current website (or blog) includes additional pages, we will re-publish this content to your new website in order to preserve any search engine authority.
|
Essential | Premium | Enterprise |
In-Practice Photography Shoot
FACTOR:High Converting Website Photography creates an emotional connection by telling an authentic story about your practice. Our pro photographers set up the shots that are proven to increase the conversion power of your website.
|
Essential | Premium | Enterprise |
Social Branding
FACTOR:Social Media Social branding demonstrates professionalism and consistency. Our designers will create right-sized banners and imagery that build trust by extending your website experience across your social platforms.
|
Essential | Premium | Enterprise |
EXECUTION & OPTIMIZATION
Full-service monthly marketing with the full attention of our expert team. For Premium and Enterprise clients, we partner with you to execute every marketing channel, according to our 5 Factors of Digital Marketing Success.
| Essential | Premium | Enterprise | |
| Ongoing monthly marketing and account services | |||
Account Management
|
Essential | Digital Marketing Specialist Premium |
Senior Digital Marketing Specialist Enterprise |
SEO (Search Engine Optimization)
FACTOR:Website Traffic SEO uses on- and off-page techniques to ensure that Google sends local patients your way. The SEO for Premium and Enterprise plans is ongoing, to achieve more visibility for more search terms. The SEO for Essential plans is set up right, to support your current rankings.
|
Essential | Premium | Enterprise |
Google My Business
FACTOR:Website Traffic Google My Business makes a major impact on your organic and local SEO through Google Maps. In order to show up well on the map, your Google My Business listing must always be accurate, optimized, and full of excellent reviews. Listings for Premium and Enterprise clients are monitored so they remain a trusted source of practice information and social proof. GMB listings for Essential clients are set up according to best practices.
|
Essential | Premium | Enterprise |
Biweekly Blog Posts
FACTOR:Website Traffic Biweekly syndicated blog content seeds your new website with educational, interesting posts. Once a month, we create an email featuring our posts (and any posts you write) rolling up all of your content to send as an internal marketing initiative. This creates top-of-mind awareness to boost patient retention and referrals.
|
Essential | Premium | Enterprise |
New Patient Survey
FACTOR:5-Star Reviews The New Patient Survey turns patient feedback into an opportunity for online reviews. After their office visit, patients receive an email asking them to rate their experience. Those who rate their experience highly are encouraged to leave a review on your online profiles, which is an important marker of trust and social proof.
|
Essential | Premium | Enterprise |
Monthly E-newsletter
FACTOR:Email Marketing Practice e-newsletters are researched, written, and distributed by us each month. You receive advanced notice to review and approve the newsletter before it’s published to your site and emailed to your patients and website subscribers. The printable PDF version is perfect for the front desk or for mailing to patients. Premium and Enterprise-level clients receive additional distribution to their social media profiles.
|
Essential | Premium | Enterprise |
Patient Greetings
FACTOR:Email Marketing Patient greetings offer an easy way to reconnect with your current patient base and reactivate your relationship. On each patient’s birthday, we’ll send a quick greeting “from” you wishing them health and happiness. Premium and Enterprise clients receive additional options for personalization.
|
Essential | Premium | Enterprise |
Analytics & Reports
|
Essential | Premium | Enterprise |
Conversion Optimization
FACTOR:High Converting Website Conversion optimization increases appointment requests for Premium & Enterprise-level clients by monitoring visitor behavior and adjusting website design and messaging. Through heat mapping and other tools, we’re able to understand and perfect your website’s new patient journey.
|
Essential | Premium | Enterprise |
Custom Email Campaigns
FACTOR:Email Marketing Email campaigns leverage your patient list to send targeted, timely messages. Premium and Enterprise-level clients benefit from the help of their dedicated DMS, who will plan, design, and send email campaigns on your behalf. Essential plan clients can send their own emails to a filtered list whenever they wish.
|
Essential | Premium | Enterprise |
Directories
FACTOR:Website Traffic NAP & Directory work ensures that your name, address, and phone number are correct and visible across the internet, which is a major factor in SEO. Premium and Enterprise-level service includes an initial deep SEO audit and ongoing clean-up to maintain this essential Google trust signal. Premium and Enterprise SEO also includes more directory listings, which means more backlinks and citations that support SEO success.
|
Essential | Premium | Enterprise |
Custom Content Marketing
FACTOR:Website Traffic Custom content marketing positions our Premium and Enterprise clients as local chiropractic and natural health experts. After brainstorming topics with a DMS, our content marketers bring those ideas to life in an SEO optimized, 300 word post. By showcasing expert knowledge and opinions, custom content marketing generates traffic and inspires trust with new patients and the search engines.
|
Essential | Premium | Enterprise |
5-Star Reputation Management
FACTOR:5-Star Reviews 5-Star Reputation Management monitors your major review sites (Google, Facebook, and Yelp), and alerts your DMS about any 1 – 2 star reviews. Your DMS develops a mitigation strategy for your practice to re-establish trust. You will also receive a monthly online reputation report, showing all new reviews from the last 30 days.
|
Essential | Premium | Enterprise |
Daily Social Content
FACTOR:Social Media Daily social content creates a regular touchpoint for your current patients, reminding them why you’re the right natural health care practitioner for them. Sharing our professionally copywritten posts stimulates reactivations and supports conversions.
|
Essential | Premium | Enterprise |
PPC (Google AdWords and Facebook Ads)
FACTOR:Website Traffic PPC ensures that you own the search terms that local patients are using to find chiropractic and natural health care. By advertising to patients in adjoining jurisdictions and targeting new patients by admitting complaint, PPC greatly extends your reach. Our Google and Facebook Ad specialists are experts in creating and managing campaigns that amplify new patient traffic to your website.
|
Essential | Premium | Enterprise |
Branded Email Accounts
FACTOR:Email Marketing Branded email accounts allow you to seamlessly communicate from your own domain. Essentials get 5 accounts with 5gb of storage, while Premium and Enterprise clients get 25 accounts with 25gb of storage to support a larger practice with more team members.
|
5 AccountsEssential | 25 AccountsPremium | 25 AccountsEnterprise |
* All monthly plans include:
| Premium website hosting with the security of https |
|---|
| Attention to health care and privacy laws |