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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]
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Chiropractic digital marketing doesn’t just consist of building a website. It’s about designing a patient-friendly website that receives traffic from a variety of digital channels. With over a decade of experience managing the online presence of thousands of chiropractic practices, we’ve discovered five key digital marketing factors essential to maximizing new patient results: High-Converting Website Website Traffic […]
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What if we told you there was a guaranteed way to the top of the page on Google? You’ll be able to reach prospective patients online who are outside your jurisdiction or, better yet, who don’t even know they need a chiropractor. Pay-per-click advertising, or PPC, could be the secret weapon your chiropractic marketing plan […]
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Email is the continuation of the conversation with your patients and the start of the conversation with prospective patients. With that spirit in mind, here are a few things to avoid and what to do instead in your email marketing.
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“Five Factors of Digital Marketing Success” was the theme of our 2018 Worldwide Conference held in Dallas last week. During our four days together we explored the transition from being a website company to a digital marketing partner.
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