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Don’t Skimp on Subject Lines

Have an exciting new development at your practice? A new special you’d like to offer? Email is an excellent channel to get the word out. So you’ve written your email and scrutinized each sentence. Now you just need to add a subject line. You plug something in and hit the send button. Wait… it’s not […]

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Google Ads vs. Organic Search

Unless you’re one of the 20 percent of people using Bing or Yahoo, we all go searching for answers in the same place – Google. The search engine giant, in all its tech glory, represents two completely different, yet equally valuable traffic sources: organic search and paid search. The difference between the two? Organic Search […]

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The Importance of Facebook Video Marketing for Chiropractors

Videos are the best way to capture your followers’ attention on Facebook. Not only because Facebook users love to watch videos, Facebook promotes videos over other types of posts. Every day, Facebook videos receive 8 billion video views. This has been a growing trend over the last few years. In a recent survey, 45% of […]

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New Local Search Trends Report

Understanding local search trends is essential. After all, how consumers use the Internet to consume local information determines how visible your practice is to prospective patients. A new report by Yext revealed interesting findings on local search trends, examining 300,000 business locations from the beginning of 2017 to the end of 2018. What can we […]

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Should You Stay Ahead of the Curve?

The modern digital world, social media especially, is constantly changing. Keeping up with the never-ending stream of updates, announcements, and shifts within the digital marketing space can be daunting. Many changes are self-evident. For example, you log into your Facebook account and see a feature you’ve never noticed before. Others might be more complex… A […]

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