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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]
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Did you know you can beef up your Google Maps listing with posts announcing special events, services, or products? This new Google My Business feature allows you to appeal to more new patients right in your search results listing. And it may even give your ranking a little boost. Why Google My Business is So […]
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Content creation and search engine optimization (SEO) used to be entirely separate. You’d have one person write your blog posts and website copy, and then another person, probably an SEO provider, would optimize the content for search engines – usually just by adding in keywords and purchasing some backlinks. You would hit publish and suddenly […]
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When was the last time you updated your website? Not just a “change the words on the home page and make sure your hours are accurate” kind of update but a “total website redesign, updated team pictures, and storytelling” kind of update. In this digital age, websites only have a shelf life of 3-5 years. […]
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Get all of your chiropractic SEO questions answered in our upcoming webinar "SEO Essentials for 2018." Perfect Patients co-founder Bill Esteb will be interviewing our SEO Team Leader to find out everything you need to know about Search Engine Optimization this year.
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