Subscribe to get our latest posts, news, and promotions delivered right to your inbox.
Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
As a website service provider, it can be tempting to sign up anyone and everyone who knocks on the door. It’s not easy to turn down business. But is all business, good business? In the Internet marketing world, sometimes the only benefitting party is the one selling the services.Continue Reading >
At first glance, marketing and advertising may seem like one in the same. But in practice, they’re much different. As new technologies surface, and as user behavior changes, the impact of traditional advertising is diminishing. Relying on these mediums alone is no longer an option.Continue Reading >
Like other online marketing tools, Facebook has evolved over the years. In 2009, Facebook introduced brand contests and promotions. In 2012, business pages were given timelines, just like you see on your own personal Facebook profile. More recent changes haven’t been so rosy.Continue Reading >
Having a basic website, without a sound SEO (search engine optimization) strategy, won’t necessarily attract prospective new patients. Whether you’re hiring a graphic designer, an online marketing firm, or going at it alone, it’s critical to build in the necessary SEO components from the get-go.Continue Reading >