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Study Reveals 5-Star Reviews Essential to Chiropractic Marketing

If you could increase your new patient inquiries by 25%, would you? A new study by Bright Local on the impact of online reviews on consumer choices reveals how you might be able to do just that. You just need to focus as much attention on your online reputation as you do your real-world reputation. […]

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Freelance SEO Consultant Ruins Chiropractor’s Reputation

Freelance SEO Consultant Ruins Chiropractor’s Reputation

It’s an increasingly common tale: chiropractors who were seduced by the overtures of zealous freelance SEO consultants who used risky techniques to artificially boost the doctor’s website. Recent updates to the Google algorithm have now detected these efforts. And the penalties are harsh—with affected websites dropping to page 10 or being banned altogether! These “black […]

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Who Is Vortala?

Who Is Vortala?

From time to time you may encounter an email link or a mention of “Vortala.” That’s us! Vortala is the parent company of Perfect Patients. The word Vortala is derived from the word “vortal” which is defined as a “vertical industry portal.” Vortals typically provide information and other services that educate users in a specific […]

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Google Gives Reviews Thumbs Up

Google Gives Reviews Thumbs Up

Google recently revealed that reviews (or snippets of them) would be displayed more prominently in local search results. We all know the power of positive customer reviews. But what about negative reviews? Try your best; you’re unlikely to please everyone. From time to time there can be a service lapse or a misunderstanding that can […]

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WordPress Plugins Nixed

WordPress Plugins Nixed

When clients see our familiar WordPress user interface, they often assume that we can accommodate specialty plug-ins designed to expand the functionality of their website. Unfortunately, that’s not possible. Only about 30% of our software platform is actually WordPress. We use a special version designed for multi-website administration for which most third-party plug-ins are not […]

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