Category Archives: Paid Traffic (PPC)

Is Google Ads More Important Now Than SEO?

You may hear us talk about Google Ads for chiropractors a lot more these days. The reason? It’s not to “upsell ” you. Because, honestly, most of the money you spend goes straight to Google. The reason is that Google is continually evolving the search results, including ad placements and their prominence. Today, ad space […]

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The Best Way to Get New Chiropractic Patients Fast

Search engine optimization is a critical component of any successful, long-term digital marketing strategy. But it takes time. It’s a long-game to keep your website visible and ahead of your competition in the search engines.  So what do you do if you need patients now? The answer is Google Ads. Google’s pay-per-click (PPC) advertising platform, […]

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Google Ads: What Not To Do

At their best, Google Ads are the modern-day Yellow Pages. They’re an advertising channel that gives you quick access to prospective patients in your area. They can also be like a casino, where the house (aka, Google) always seems to win. Indeed, many practices don’t see positive ROI with Google Ads. Or they question their […]

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Do People Really Click on Ads?

Google’s ad platform is a great channel to expedite new patient growth. It’s a way to improve brand awareness and gain quick visibility in search results. Google Ads helps you reach the people you want to reach where and when you want to reach them. Want to attract sports chiropractic patients who live within commuting […]

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Google Ads vs. Organic Search

Unless you’re one of the 20 percent of people using Bing or Yahoo, we all go searching for answers in the same place – Google. The search engine giant, in all its tech glory, represents two completely different, yet equally valuable traffic sources: organic search and paid search. The difference between the two? Organic Search […]

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