Category Archives: Paid Traffic (PPC)

Google Ads: What Not To Do

At their best, Google Ads are the modern-day Yellow Pages. They’re an advertising channel that gives you quick access to prospective patients in your area. They can also be like a casino, where the house (aka, Google) always seems to win. Indeed, many practices don’t see positive ROI with Google Ads. Or they question their […]

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Do People Really Click on Ads?

Google’s ad platform is a great channel to expedite new patient growth. It’s a way to improve brand awareness and gain quick visibility in search results. Google Ads helps you reach the people you want to reach where and when you want to reach them. Want to attract sports chiropractic patients who live within commuting […]

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Google Ads vs. Organic Search

Unless you’re one of the 20 percent of people using Bing or Yahoo, we all go searching for answers in the same place – Google. The search engine giant, in all its tech glory, represents two completely different, yet equally valuable traffic sources: organic search and paid search. The difference between the two? Organic Search […]

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Comparing Google Ads vs. Facebook Ads: Which is right for your practice?

Google Ads or Facebook Ads? Both platforms can produce new patients, but how can you determine which best place to spend your chiropractic marketing dollars right now? Why Online Chiropractic Advertising Is Important The way we search for answers has drastically changed with the advent of smart phones and social media. Google is seen as […]

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