Search engine optimization is a critical component of any successful, long-term digital marketing strategy. But it takes time. It’s a long-game to keep your website visible and ahead of your competition in the search engines. So what do you do if you need patients now? The answer is Google Ads. Google’s pay-per-click (PPC) advertising platform, […]
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At their best, Google Ads are the modern-day Yellow Pages. They’re an advertising channel that gives you quick access to prospective patients in your area. They can also be like a casino, where the house (aka, Google) always seems to win. Indeed, many practices don’t see positive ROI with Google Ads. Or they question their […]
Continue Reading →Google’s ad platform is a great channel to expedite new patient growth. It’s a way to improve brand awareness and gain quick visibility in search results. Google Ads helps you reach the people you want to reach where and when you want to reach them. Want to attract sports chiropractic patients who live within commuting […]
Continue Reading →The advertising landscape has evolved. Long gone are the days when businesses sink all their ad dollars into billboard and yellow page ads. More and more chiropractors are diverting their marketing budget to digital platforms. There are a couple reasons for this: You can target prospective patients more precisely You can see exactly where your […]
Continue Reading →Unless you’re one of the 20 percent of people using Bing or Yahoo, we all go searching for answers in the same place – Google. The search engine giant, in all its tech glory, represents two completely different, yet equally valuable traffic sources: organic search and paid search. The difference between the two? Organic Search […]
Continue Reading →Google Ads or Facebook Ads? Both platforms can produce new patients, but how can you determine which best place to spend your chiropractic marketing dollars right now? Why Online Chiropractic Advertising Is Important The way we search for answers has drastically changed with the advent of smart phones and social media. Google is seen as […]
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