Category Archives: Chiropractic Marketing

Chiropractic Advertising vs. Marketing

Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]

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How to Use Pay-Per-Click in Your
Chiropractic Marketing

What if we told you there was a guaranteed way to the top of the page on Google? You’ll be able to reach prospective patients online who are outside your jurisdiction or, better yet, who don’t even know they need a chiropractor. Pay-per-click advertising, or PPC, could be the secret weapon your chiropractic marketing plan […]

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5 Chiropractic Digital Marketing Factors:
Email Marketing

Email is the continuation of the conversation with your patients and the start of the conversation with prospective patients. With that spirit in mind, here are a few things to avoid and what to do instead in your email marketing.

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WEBINAR: Email Your Way to a Busier Practice

Did you know email usage worldwide will top 3 billion users by 2020? Get ahead of the curve and learn how to use this powerful tool to grow your practice in this month’s chiropractic marketing webinar. During this information-packed webinar hosted by Perfect Patients co-founder Bill Esteb, you’ll learn: The six important patient emails and […]

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