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Category Archives: Chiropractic Marketing

Digital Marketing for Chiropractors: One-Day Boot Camp!

We’re excited to announce our upcoming Digital Marketing Boot Camp for chiropractors taking place in Chicago and Minneapolis! If you’re confused, overwhelmed, or discouraged by online marketing, or if you simply want to learn how to get more new patients from the Internet, this workshop is for you. Hosted by Perfect Patients co-founder Bill Esteb, […]

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Practice Building Tip #3: Enlarge Your Network

As the Internet and online marketing provide chiropractors with more and more new ways to promote their practices, many overlook the fundamentals necessary for growing a practice. Many chiropractors try to figure out the Facebook algorithms and waste massive amounts of energy and momentum in the process. Let’s not forget that the fundamentals have always worked.

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Practice Building Tip #2: Manage Your Inventory

What surprises most chiropractors is that they don’t actually have the capacity to enlarge their practice. That’s why so many chiropractors will launch some new marketing campaign, experience a temporary uptick in their numbers, and then return to their previous patient volume.

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Practice Building Tip #1: A High Converting Practice Website

In case you haven’t noticed, we’re researching, shopping and buying more things online than ever before. When we want something, we simply fire up Google – whether shoes, barbecue grills or a health care practitioner. Even those coveted referrals visit your website to “check you out” before becoming a new patient. In other words, these days having an effective chiropractic website is the key to building a thriving practice.

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Measuring the Performance of Your Chiropractic Website

Google Analytics provides valuable insight into how your chiropractic website is doing – how much traffic it’s getting, how visitors are engaging with your site, and more. While the most important metric to measure when it comes to your website is how many new patients it’s producing, it’s important to know how to interpret the analytics data to find and correct any roadblocks to new patient conversion.

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