Skip to content

Category Archives: Chiropractic Marketing

Identifying Your Perfect Chiropractic Patient

Who is your perfect patient? This may not be something you’ve spent much time thinking about – but it should be. Knowing your perfect patient is key to creating a winning chiropractic marketing campaign. If the only goal of your current marketing plan is to reach anyone who is warmer than room temperature, that could […]

Continue Reading →

The High Cost of a Discount Chiropractic Website

It’s tempting to go after a bargain, be it at the mall, the car dealership, or when choosing a chiropractic website provider. It’s particularly appealing when you’re not seeing enough new patients; therefore, your marketing budget is tight. But remember – you get what you pay for.

Continue Reading →

Chiropractic Marketing for the New DC

Your practice is a place of healing, but it’s also a small business. And you’re going to face the same problem all small businesses face – getting customers. So, to get your chiropractic marketing started on the right foot, here are three important factors to consider.

Continue Reading →

Chiropractic Practice Building Tip #5:
Understand the Real Source of New Patients

As you might expect, I get questions on how to build a practice almost every single day, from both clients and non-clients. But before I get into the actionable specifics of the answer I invariably give, I think it’s worth offering an important reminder. And that’s to become more mindful of the superior portion of the patient’s nervous system – the brain.

Continue Reading →

Chiropractic Practice Building Tip #4:
Communicate More Effectively with Patients

Most chiropractors were set up to struggle in chiropractic college through the way they learned anatomy, neurology and chiropractic technique. The professor spoke. We took notes. We regurgitated the information back onto the test. And we moved through the system. Out in practice, we make the huge mistake of modeling our chiropractic patient communications after the way we experienced it in educational institutions. And it’s not working.

Continue Reading →