Get New Patients With
Facebook Advertising
Facebook is among the most targeted and cost-efficient ways to promote your chiropractic website online. Because of the social network’s ability to understand the demographics and interests of users, it can display your ad on the news feeds of those who may be interested in chiropractic treatment residing within your geographic region.
And because Facebook is such a popular social media platform, you are able to reach patients where they already spend a lot of their time!
How We Help
With a team of experienced online marketing professionals, we serve thousands of chiropractors across the world. In addition to managing Facebook ad campaigns, our comprehensive marketing strategies work in harmony to attract more new patients for our clients.
Here are three ways we make Facebook advertising a profitable marketing channel for your practice:
1. Integrated Marketing Strategy
We sync your organic SEO efforts with your paid traffic campaigns to develop a far-reaching web marketing strategy.
2. Conversion-Ready Landing Pages
We engage your web visitors with customized landing pages that address patient concerns and drive your ad campaigns.
3. Custom Chiropractic Content
We specialize in chiropractic content with professional writers who understand the behaviors of patients and the types of services you offer.
How Facebook Ads Work
There are two types of Facebook ad: ad campaigns and boosted posts.
An ad campaign may be most appropriate for, say, a new patient special. You can target men and women within your city or neighboring cities who may need a new chiropractor. Pediatric chiropractor? You can target parents. Looking to help seniors relieve sciatica pain? Target Facebook users by age. You can set a daily or lifetime budget for the campaign, and when someone clicks on the ad, they are taken to your practice website. See the example below.
A boosted post, on the other hand, “boosts” a regular post on your Facebook business page to ensure it is seen by your followers and their friends (organic reach has gone down considerably over the last couple years). This is a good way to increase social engagement or promote a special to current patients. The minimum spend for any Facebook ad is $1 per day and, depending on the size of your following, a “boost” of $10-50 may be all it takes to ensure it’s seen by all.
With no shortage of options, you can build a comprehensive ad campaign to stimulate awareness of your practice.
How Does Facebook Differ from AdWords?
Whereas AdWords places your ads on the Google search results page for specific keyword searches, Facebook puts your ad in front of viewers who weren’t explicitly searching for you, but fit within your target demographic. This allows you to put your practice in front of people who may need a chiropractor, but didn’t even know it.
The other main difference between Facebook and AdWords is the ability to promote your practice to existing patients (followers). This allows you to focus on patient retention as well as new patient acquisition.
AdWords Service
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Facebook No minimum budget Setup: $195 $95/month
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AdWords
Plan Minimum budget: $750 Setup: $295 20% of Budget |
AdWords & Facebook Combine AdWords |
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Research
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 Competitive Analysis |
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| Current Plan Review |
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Setup
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| 12 Month Campaign Plan |
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| Custom Landing Pages |
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| Tailored Ad Copy |
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| Location Targeting |
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| Keyword Research |
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| Demographic Targeting |
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Ongoing Support
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| Dedicated PPC Manager |
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| Performance Monitoring |
Bi-Weekly | Weekly | Weekly |
| Reporting |
Monthly | Monthly | Monthly |
| Which Plan is Right for You? Get Started | |||
