Google or Facebook. Where should you put your new patient marketing dollars? It’s not cut and dry. Many digital marketers pit Google AdWords and Facebook Ads against each other. After all, one must be “better” than the other, right?
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The era of yellow page advertising is over. Rather than skimming through a big yellow book of telephone numbers, prospective chiropractic patients are turning to the Internet. Learn how online advertising can generate new patients fast, but how inefficient campaigns can deplete your budget even faster.
Continue Reading →Online advertising is a great way to expedite new patient growth. Rather than waiting for the long-term benefits of organic rankings, pay-per-click (PPC) marketing ensures instant visibility in search results.
Continue Reading →For years, Google AdWords has enabled advertisers to get their message out above, below, and – up until now – at the side of desktop search results pages. That’s right, Google has officially dumped the pay-per-click (PPC) ads on the right sidebar.
Continue Reading →You may be the best chiropractor in your region. But if you’re not getting found online, you won’t capture the web traffic you need to grow your practice. Pay-Per-Click (PPC) advertising is one way to get found in Google without waiting for the long-term impact of search engine optimization.
Continue Reading →Pay-per-click marketing, known in the Internet marketing world as “PPC marketing,” is a form of online advertising in which you pay a fee each time someone clicks on your ad. In essence, it’s a way to “buy” visits to your site, rather than “earn” those visits organically through search engines. Search engine advertising through services […]
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