For years, Google AdWords has enabled advertisers to get their message out above, below, and – up until now – at the side of desktop search results pages. That’s right, Google has officially dumped the pay-per-click (PPC) ads on the right sidebar.

You may be the best chiropractor in your region. But if you’re not getting found online, you won’t capture the web traffic you need to grow your practice. Pay-Per-Click (PPC) advertising is one way to get found in Google without waiting for the long-term impact of search engine optimization.

Pay-per-click marketing, known in the Internet marketing world as “PPC marketing,” is a form of online advertising in which you pay a fee each time someone clicks on your ad. In essence, it’s a way to “buy” visits to your site, rather than “earn” those visits organically through search engines. Search engine advertising through services […]