Google’s ad platform is a great channel to expedite new patient growth. It’s a way to improve brand awareness and gain quick visibility in search results.
Google Ads helps you reach the people you want to reach where and when you want to reach them. Want to attract sports chiropractic patients who live within commuting distance of your practice? Google Ads can do that.
You might be hesitant to pay a fee every time someone clicks on your ad. Or, you might project your own online habits onto prospective patients (i.e. “I don’t click on ads!”).
The reality is, people do click on ads. More importantly, their clicks turn into new patient appointments. As the statistics suggest…
- 63 percent of people said they have clicked on a Google ad
- 41 percent of “buyer-focused” keyword searches click to Google ads
- Paid ad visitors are 50 percent more likely to buy than organic visitors
It’s all in the numbers. Organic rankings are important, but paid advertising amplifies search engine real estate and helps control your new patient flow.
Learn more about Google Ads here.