Get to Know the Author

Brian Koenig

About
Brian Koenig

Content creator and digital marketer who has a passion for educating chiropractors on how to improve their online presence to keep their patient schedules full.
5 Factor Marketing

Brian Koenig

16 December 2019

Infographic: 5 Factors of Digital Marketing Success

The Internet is a crowded space. Attention spans are as short as ever. Don’t get diverted by marketing activities that won’t move the needle for your practice. Learn about the 5 factors of digital marketing success.

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man-woman-shaking-hands (1)

Brian Koenig

28 October 2019

When Is It Time to Hire an Associate Chiropractor?

There are several reasons why you might consider hiring an associate chiropractor.

Maybe you have an overwhelming workload of patients. Maybe you want to spend more time with your family. Maybe you feel compelled to mentor a graduate whose shoes you once filled.

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branding

Brian Koenig

3 July 2019

Discovering Your Chiropractic Business Brand

Chances are you became a chiropractor so you could help people – to improve lives with chiropractic care. It’s a noble profession. But your practice is not a philanthropic organization. While you refer to yourself as a practice, in reality, you are a small business. Therefore, you face one of the most vexing challenges facing […]

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SEO - laptop - flatlay

Brian Koenig

3 July 2019

Content is Still King

Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers. Such measures force you to refine your methods when attracting prospective patients from the platform. Over the years, search algorithms have left many webmasters in SEO peril. It started with penalizing keyword abuse, where website owners […]

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PPC - Featured Image

Brian Koenig

26 June 2019

Google Ads: What Not To Do

At their best, Google Ads are the modern-day Yellow Pages. They’re an advertising channel that gives you quick access to prospective patients in your area. They can also be like a casino, where the house (aka, Google) always seems to win. Indeed, many practices don’t see positive ROI with Google Ads. Or they question their […]

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katie-noel

Brian Koenig

19 June 2019

Employee Spotlight: Katie Noel

The fun, ambitious team at Perfect Patients brings the company to life. In this week’s Digital Marketing Minute, we’re spotlighting Katie Noel, one of our expert Digital Marketing Specialists. Get to know a little about Katie… What led you to Perfect Patients? I previously worked as a chiropractic assistant, and our practice had a Perfect […]

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