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Brian Koenig

About
Brian Koenig

Content creator and digital marketer who has a passion for educating chiropractors on how to improve their online presence to keep their patient schedules full.
5 Factor Marketing

Brian Koenig

16 December 2019

Infographic: 5 Factors of Digital Marketing Success

The Internet is a crowded space. Attention spans are as short as ever. Don’t get diverted by marketing activities that won’t move the needle for your practice. Learn about the 5 factors of digital marketing success.

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email-marketing1-270x300

Brian Koenig

20 December 2018

Sending Holiday Emails in the New Year

We talk a lot about how to get new patients, but it’s important not to forget your existing patients. After all, better retention leads to more referrals. And referrals are often the best new patients. One of the simplest, most effective ways to boost retention is by emailing your patient list. The holiday season is […]

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Marketing Graphs

Brian Koenig

11 December 2018

5 Chiropractic Digital Marketing Factors: Website Traffic

Chiropractic digital marketing doesn’t just consist of building a website. It’s about designing a patient-friendly website that gains traffic and converts patients from a variety of digital channels. With over a decade of experience managing the online presence of thousands of chiropractic practices, we’ve discovered five key digital marketing factors that boost new patient results: […]

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PPC Click

Brian Koenig

10 December 2018

PPC Glossary: The Most Important Metrics to Monitor

Search engine optimization is a digital marketing tactic that is essential for long-term new patient success. It’s a strategy that allows you to attract prospective new patients 24 hours a day, 365 days a year. Pay-per-click (PPC) advertising, like Google Ads, is a great way to expedite new patient growth. After setting up a campaign, […]

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buying-first-website

Brian Koenig

30 March 2017

New eBook: Buying Your First Website

In the April 2017 Perfect Patients WebinSite, we introduce our new eBook, outline ways to get backlinks for local SEO, and explain how “proximity” is still Google’s top local ranking factor.

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Website Design Homepage

Brian Koenig

14 March 2017

The Perfect Chiropractic Website Homepage

Your homepage is your first impression. It’s the reception room to your practice. There are countless strategies for creating a patient-converting homepage. The goal is to encourage prospective patients to stay on your site long enough that they schedule an appointment.

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