When executed properly, Facebook ads can be an effective tool for generating new chiropractic patients. But what’s the secret to creating successful ads? Our in-house Facebook Ads team shares the recipe for success…
#1 – A Special Offer
Facebook advertising is interruption marketing. The Facebook users you’re targeting are not searching for your services, you are interrupting their news feed with your ad. Therefore, it needs to stand out and catch their attention. That’s why the most successful chiropractic Facebook ads are those promoting a special offer – new patient special, holiday special, etc. It gives the user a reason to stop scrolling and take notice.
#2 – Eye-Catching Copy and Image
To break through the noise of the Facebook feed, you need a professional, high-quality image or graphic and copy that speaks to your audience. A blurry photo and some basic text isn’t going to cut it.
#3 – Specific Audience Targeting
While you can simply show your ad to everyone who lives within a certain radius of your practice, you’ll find it’s more effective to narrow that audience down to those most likely to act on your offer.
For instance, if you’re a prenatal chiropractor, you can choose to show your ad only to people who are expecting in your area. Running a back to school special? Show your ad to parents only. Want to get more athletes coming in? Target Facebook users with interest in sports.
By narrowing your target audience in this manner, you won’t be wasting money showing your ad to people who aren’t a good fit for your practice.
#4 – Run lead gen ads
Lead gen ads allow people to submit a form with their name, email, and phone number to “claim” an offer without ever leaving Facebook. This provides a seamless experience for the user as opposed to sending them to a landing page.
When someone completes the lead gen form, you get an email with that information and you can reach out to the lead. You can also add the email addresses you collect to your email list and continue to market to them in the future.
There are several reasons this is more effective than sending leads to a landing page on your website:
- Facebook users don’t like to be taken off Facebook and quickly bounce back to Facebook without reading a landing page.
- The Facebook algorithm prefers their native lead gen form ads and shows them more often.
- It is less work on the lead’s end because the form is automatically pre-filled with the contact information the user used to set up their Facebook profile. The easier it is for someone to claim an offer, the more likely they are to do it!
Get New Chiropractic Patients with Facebook Ads
Facebook ads are a cost-effective way to reach prospective new patients near you. When implemented strategically, you can see results quickly and consistently.
Aren’t sure you want to manage your own campaign? Learn more about our Facebook Ads service for chiropractors.