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Social media is a powerful marketing channel. It helps drive website traffic, build brand awareness, and stimulate patient referrals. Facebook groups should be a part of your strategy. Over the years, Facebook groups have grown in popularity. These communities help users get information from people outside their immediate social circle. Oftentimes, people join groups to […]Continue Reading >
Imagine if your new patients used words such as “embarrassed,” “disappointed,” “preachy,” “annoying” or “confused” to describe their first visit experience. You’d want to know about it so you could fix it, right? Over 300 brutally honest reviews from actual new patients are contained in our new eBook. If you haven’t yet, download your complimentary […]Continue Reading >
It’s an increasingly common tale: chiropractors who were seduced by the overtures of zealous freelance SEO consultants who used risky techniques to artificially boost the doctor’s website. Recent updates to the Google algorithm have now detected these efforts. And the penalties are harsh—with affected websites dropping to page 10 or being banned altogether! These “black […]Continue Reading >
From time to time you may encounter an email link or a mention of “Vortala.” That’s us! Vortala is the parent company of Perfect Patients. The word Vortala is derived from the word “vortal” which is defined as a “vertical industry portal.” Vortals typically provide information and other services that educate users in a specific […]Continue Reading >
Google recently revealed that reviews (or snippets of them) would be displayed more prominently in local search results. We all know the power of positive customer reviews. But what about negative reviews? Try your best; you’re unlikely to please everyone. From time to time there can be a service lapse or a misunderstanding that can […]Continue Reading >