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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
Convincing a patient to trust you over a dozen other chiropractors in their area that are just a click away isn’t easy. Why should they? To separate yourself from the competition, you must cultivate a bond that stirs an emotional connection.Continue Reading >
Online advertising is a great way to expedite new patient growth. Rather than waiting for the long-term benefits of organic rankings, pay-per-click (PPC) marketing ensures instant visibility in search results.Continue Reading >
When it comes to marketing your practice, getting new patients may be a priority. But it’s not your only priority. Happy, engaged patients are the keys to practice growth and sustainability. Email marketing is a great way to promote these goals.Continue Reading >
In the October 2016 WebinSite, we will be introducing exciting new updates to the blog layout. In addition, learn about important changes to Google's local algorithm as well as a new feature regarding online reviews.Continue Reading >