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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
Used to be that a poorly prepared meal, an inept roof repair or an arrogant doctor produced negative word of mouth only amongst the small circle of friends of the dissatisfied recipient. Those days are gone.Continue Reading >
Search engine experts pretty much agree that there are two types of online searches: implicit and explicit. Implicit searches tend to be more open ended and general; more research oriented. An explicit search is one in which the individual knows what he or she wants and is pursuing it directly.Continue Reading >
As search engine optimization becomes increasingly important to the performance of a chiropractic website, we've discovered an unfortunate phenomenon that affects about 12% of our clients. We call it the No Man's Land Factor. Read on...Continue Reading >
We're constantly looking for ways to improve our service. Our latest improvement changes the way you make service requests. No longer will service requests be by sending an email or leaving a voice mail with your Account Manager, instead use this simple request form www.PerfectPatients.com/support.Continue Reading >