Link building is the process of getting other websites to link to your website. The goal is to improve your website’s credibility, thus ranking, in Google. Link building has been around for quite some time, but the strategies and best practices have changed dramatically over the years.
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If you’ve received a phone call or email that begins with “Hi, I’m calling on behalf of Google…”, you may have been the target of a scam. Since contact information is listed on your website for current and future patients, you can expect to receive a variety of solicitations from reputable, but also (and more likely) […]
Continue Reading →Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers. Such measures force you to refine your methods when attracting prospective patients from the platform. Over the years, search algorithms have left many webmasters in SEO peril. It started with penalizing keyword abuse, where website owners […]
Continue Reading →When ranking websites, Google considers hundreds of factors. And while its algorithm constantly evolves, quality backlinks are still near the top of the list. This underscores the importance of link building. Link building is one of the most challenging (and rewarding) digital marketing activities. After all, you have to convince online users and third-party websites […]
Continue Reading →Getting a 1-star review on Google can be painful. It can feel like a personal attack. And, more importantly, it’s a dent on your online reputation – which is a critical conversion factor. So… what should you do when you get that dreaded negative review? If you’re a Premium Perfect Patients client, we will happily […]
Continue Reading →Does social media impact your SEO? Do retweets, shares, and likes of a webpage actually boost that page in search engine results? It’s a longstanding debate. Google hasn’t acknowledged that social signals are a ranking factor. However, numerous studies suggest there is a correlation. The premise is simple. Google wants to serve the best results […]
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