Before a patient ever calls your practice, they’ve already asked Google a string of smaller questions. Does chiropractic care hurt? How many sessions will I need? Is this covered by insurance? Can I see someone without a referral? These questions matter more than most practices realize, and Google just gave us a clear signal about […]
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When was the last time you watched a patient actually find you? Not the moment they walked through your door. The moment before that: the search. For twenty years, that moment looked the same. A patient typed “chiropractor near me,” scanned a list of websites, clicked one, and booked. At its I/O conference in May, […]
Continue Reading →Ask most chiropractors what they think when they hear “AI search is replacing Google,” and the reaction is usually one of two things: a creeping worry that everything they’ve invested in their website no longer matters, or a genuine confusion about what any of this has to do with running a local practice. Here’s the […]
Continue Reading →If your Google Search Console impressions looked unusually high over the past year, and your click-through rate seemed strangely low, you weren’t imagining things. And you weren’t doing anything wrong. Google recently confirmed that a logging error had been inflating impression counts in Search Console’s Performance report since May 13, 2025. That’s nearly 11 months […]
Continue Reading →Google’s automated systems have gotten stricter, and promotional GBP posts are now a liability. Here’s what changed, why it matters, and what to do instead. If you’ve been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it’s time to pause that strategy. Our team has been closely […]
Continue Reading →When someone searches “chiropractor near me” on Google, your website either shows up or it doesn’t. And that outcome isn’t determined by luck, last-minute tweaks, or a consultant’s monthly report. It’s determined by decisions made months earlier, when your website was being built. This is why, at Perfect Patients, we always build the website ourselves. […]
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