Category Archives: SEO

Yes… Backlinks are Still Important

When ranking websites, Google considers hundreds of factors. And while its algorithm constantly evolves, quality backlinks are still near the top of the list. This underscores the importance of link building. Link building is one of the most challenging (and rewarding) digital marketing activities. After all, you have to convince online users and third-party websites […]

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Did You Get a Fake Google Review?

Getting a 1-star review on Google can be painful. It can feel like a personal attack. And, more importantly, it’s a dent on your online reputation – which is a critical conversion factor. So… what should you do when you get that dreaded negative review? If you’re a Premium Perfect Patients client, we will happily […]

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When Your Chiropractic Google Rankings Landslide

Monitoring your Google rankings can be stressful. In the course of a week, you could see them go from two to four to three and then back to two. What’s causing these fluctuations, and is this normal? First of all, yes. It’s normal to see small changes in rankings ­– especially over the course of […]

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Growing Your Digital Footprint

SEO is a long-term digital marketing strategy. Paid advertising is a tactic that can generate early results. Social media, online reviews, and email marketing do everything in between. Marketing isn’t confined to one initiative. It’s a culmination of several activities designed to boost new patient growth and increase retention and referrals. In short, every bit […]

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