Search engine optimization (SEO) is the most important factor for ranking well in Google. But only if it’s done right. A poorly managed campaign will produce little or no new patients, and could result in a penalty against your site.Continue Reading →
Category Archives: SEO
You are probably familiar with the most popular search engines, like Google and Bing. But did you know that these platforms have their own local search function?
To take advantage of this function, you first have to understand the basics of local search engine optimization (SEO).Continue Reading →
While it may seem like a cause for panic, this is more common than you think. Many chiropractors have been burned by Internet marketing consultants who have used aggressive strategies to “game” the Google algorithm and achieve unearned ranking and authority.Continue Reading →
Having a basic website, without a sound SEO (search engine optimization) strategy, won’t necessarily attract prospective new patients. Whether you’re hiring a graphic designer, an online marketing firm, or going at it alone, it’s critical to build in the necessary SEO components from the get-go.Continue Reading →
As a chiropractor, and small business owner, this may sound familiar. You’ve received an unsolicited robocall from someone implying that they’re from Google, or that they’re in some way affiliated with Google. They tell you about all the “shortcomings” of your website and/or your Google listing.Continue Reading →
Search engine optimization (SEO) is often misunderstood as a web marketing strategy that produces overnight results. For this reason, its reputation has been tainted by overzealous companies that overpromise results.Continue Reading →