To generate a steady flow of new patients, all you need is to capture the top spot on Google. Right? Well, not exactly. Considering that Google is the top source of new patients, rankings are indeed important. But page-one rankings aren’t everything.
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Over the years, a number of myths have emerged about how search engines operate. Such misconceptions have caused confusion about what’s needed to enact an impactful SEO strategy.
Continue Reading →Search engine optimization (SEO) is the most important factor for ranking well in Google. But only if it’s done right. A poorly managed campaign will produce little or no new patients, and could result in a penalty against your site.
Continue Reading →You are probably familiar with the most popular search engines, like Google and Bing. But did you know that these platforms have their own local search function?
To take advantage of this function, you first have to understand the basics of local search engine optimization (SEO).
Continue Reading →While it may seem like a cause for panic, this is more common than you think. Many chiropractors have been burned by Internet marketing consultants who have used aggressive strategies to “game” the Google algorithm and achieve unearned ranking and authority.
Continue Reading →Having a basic website, without a sound SEO (search engine optimization) strategy, won’t necessarily attract prospective new patients. Whether you’re hiring a graphic designer, an online marketing firm, or going at it alone, it’s critical to build in the necessary SEO components from the get-go.
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