It’s generally accepted that being at the top of page one of Google for keywords that produce new patient traffic is important. But what about websites for which that isn’t feasible?
What to do?
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Without getting too geeky, here’s a brief explanation of the keywords we’re tracking for your Perfect Patients website. We divide the search terms that visitors use to find your site into two basic categories: “friendly” and “stranger.” Friendly keywords usually involve the doctor’s name or the practice name. These are people who are either already […]
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