Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers—in your case, people in your community searching for a chiropractor.
The aftermath of the most recent update seems to place a renewed emphasis on fresh, original content.
Continue Reading →It’s generally accepted that being at the top of page one of Google for keywords that produce new patient traffic is important. But what about websites for which that isn’t feasible?
What to do?
Continue Reading →Without getting too geeky, here’s a brief explanation of the keywords we’re tracking for your Perfect Patients website. We divide the search terms that visitors use to find your site into two basic categories: “friendly” and “stranger.” Friendly keywords usually involve the doctor’s name or the practice name. These are people who are either already […]
Continue Reading →