Category Archives: SEO

Google’s Randomized Results

Growing evidence is emerging in the SEO community about a new technique Google is using in an attempt to discourage manipulation of their search of results…

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No NAPping!

One of the essentials of having a highly-visible chiropractic website is to make sure your Google Local listing is fully optimized. Think of it as your practice’s online fingerprint. Our job is to make sure your online prints match your real world prints…

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Importance of Local Links

Search engine experts pretty much agree that there are two types of online searches: implicit and explicit. Implicit searches tend to be more open ended and general; more research oriented. An explicit search is one in which the individual knows what he or she wants and is pursuing it directly.

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Blended Listings

Because you serve a local market, when prospective new patients search for a chiropractor, Google and the other search engines have a special way of displaying local results. Awhile back they displayed the “7 Pack” then in late January 2012 Google came out with its “Venice” update. Among other changes, in some jurisdictions this produced a blend between map listings and traditional organic listings.

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“What Can I Do to Improve the Performance of My Site?”

“What Can I Do to Improve the Performance of My Site?” It’s probably one of the most frequent questions we get. Often it comes from a long-time client who acknowledges that they could be doing more to enhance the return on their website investment.

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Content Is King. Again.

Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers—in your case, people in your community searching for a chiropractor.

The aftermath of the most recent update seems to place a renewed emphasis on fresh, original content.

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