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Category Archives: SEO

SEO For Chiropractors: It’s a Marathon, Not a Sprint

Search engine optimization (SEO) is often misunderstood as a web marketing strategy that produces overnight results. For this reason, its reputation has been tainted by overzealous companies that overpromise results.

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Why Page One Rankings Aren’t Everything in Chiropractic SEO

If you’ve considered hiring a web marketing service, or even doing the marketing yourself, you’ve probably heard about search engine rankings. You might have received solicitations from chiropractic SEO companies about the importance of achieving “page one rankings.”

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How to Earn Backlinks For Your Chiropractic Website

Earning trust with Google is no different from earning trust in the real world. Your real world practice reputation determines whether existing patients come back to you and whether prospective patients choose you as their chiropractor. Search engines operate under the same premise: if you want to be rewarded, you first must earn their trust. […]

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Google Local Update: What You Need to Know

Google has a knack for shaking things up when you least expect it, and their most recent update is no exception. On August 6th, 2015, Google revised how business listings are displayed in map results. Your chiropractic practice can show up in local map results if your listing is optimized, and if you’re a Perfect […]

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How to Ensure NAP Best Practices for Your Chiropractic Website

When it comes to your chiropractic website, the trinity of information known as NAP (Name, Address, and Phone Number) plays an integral role in the overall success of your SEO strategy. Sure, it may sound simple enough – be sure to include your name, address, and phone number on your website. Unfortunately, it’s not quite […]

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