Monitoring your Google rankings can be stressful. In the course of a week, you could see them go from two to four to three and then back to two. What’s causing these fluctuations, and is this normal? First of all, yes. It’s normal to see small changes in rankings – especially over the course of […]
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SEO is a long-term digital marketing strategy. Paid advertising is a tactic that can generate early results. Social media, online reviews, and email marketing do everything in between. Marketing isn’t confined to one initiative. It’s a culmination of several activities designed to boost new patient growth and increase retention and referrals. In short, every bit […]
Continue Reading →Understanding local search trends is essential. After all, how consumers use the Internet to consume local information determines how visible your practice is to prospective patients. A new report by Yext revealed interesting findings on local search trends, examining 300,000 business locations from the beginning of 2017 to the end of 2018. What can we […]
Continue Reading →Fluctuations in your rankings can be panic-inducing. Watching your website drop in Google can seem alarming, as one small shift can prompt a noticeable difference in site traffic. But keep your cool. It happens to everyone. Search engine ranking fluctuations are quite common. In fact, it would be rare to see the top five rankings […]
Continue Reading →Chiropractic digital marketing doesn’t just consist of building a website. It’s about designing a patient-friendly website that gains traffic and converts patients from a variety of digital channels. With over a decade of experience managing the online presence of thousands of chiropractic practices, we’ve discovered five key digital marketing factors that boost new patient results: […]
Continue Reading →What does this mean and why is it important? The technical explanation: HTTP stands for “hypertext transfer protocol” and it allows communication between a web server and a browser. The concern with HTTP is that the data is not encrypted and could potentially be intercepted by a third party. With the introduction of HTTPS, there […]
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