SEO is a long-term digital marketing strategy. Paid advertising is a tactic that can generate early results. Social media, online reviews, and email marketing do everything in between.
Marketing isn’t confined to one initiative. It’s a culmination of several activities designed to boost new patient growth and increase retention and referrals.
In short, every bit of marketing drives interest and awareness.
A prospective new patient clicks on your ad on Google. A couple weeks later they return to your website to learn more about your practice. They finalize their decision when one of their friends recommends you on Facebook.
This isn’t an unlikely scenario. Oftentimes it requires multiple touchpoints before a prospective patient becomes a current patient. Which is why no single marketing channel is important on its own.
Marketing is a process. And your marketing tactics all work in harmony to get and keep more new patients.
Do you have all the marketing features to reach your new patient goals? If not, review our three plans to ensure that you have all the marketing horsepower you need.