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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
The online marketing industry never slows down and 2016 was another action-packed year. To succeed in marketing your practice in 2017, you need to have the foresight to plan ahead and capitalize on new marketing trends before your competition does.Continue Reading >
The new year will usher in several new features to the Perfect Patients website service. Among those features is an exciting update to the New Patient Survey. Also, the email scheduling feature is now live!Continue Reading >
Sure, it’s easy to create a Facebook Business page. However, there’s a difference between having a dull social media presence and having a social media presence that keeps patients engaged with your practice.Continue Reading >
Do you know the lifetime value of your patients? It’s not based on just a handful of appointments. The lifetime value of a patient relies on two things: patient retention and referrals.Continue Reading >