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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
Over the years, a number of myths have emerged about how search engines operate. Such misconceptions have caused confusion about what’s needed to enact an impactful SEO strategy.Continue Reading >
The new year will usher in several new features to the Perfect Patients website service. Among those features is an exciting update to the email console. You will soon be able to schedule emails to your patients.Continue Reading >
Social media is all about knowing your audience. Understanding how your patients think and feel is essential to building an engaged patient community. When refining your social media strategy, it’s also important to manage your expectations.Continue Reading >
In the real world, it’s important to have a good reputation. The same goes for the digital world. In fact, when it comes to producing new patients, your online reputation could be even more important.Continue Reading >