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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
Your chiropractic website is a digital mouthpiece for your practice. It puts you in front of potential patients who are searching the Internet for a chiropractor. It's an opportunity to persuade website visitors that you are the chiropractor of choice.Continue Reading >
“Investing” in online marketing isn’t just a matter of how much time or money you put into it. Maybe you run your campaigns in house. Maybe you’ve hired a web marketing company to run campaigns for you.Continue Reading >
A strategic chiropractic website design is a critical business tool. It’s a way to grow your online presence and expand your patient base. In this day and age, it’s as necessary as having business cards and an office phone.Continue Reading >
Are you sending a monthly chiropractic newsletter? If you are, you know just how valuable they are for patient retention and engagement. Adding a newsletter to your task list may seem like a colossal assignment. But publishing a monthly newsletter offers two critical benefits for your practice: improved patient retention and new patient growth.Continue Reading >