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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
You may be the best chiropractor in your region. But if you’re not getting found online, you won’t capture the web traffic you need to grow your practice. Pay-Per-Click (PPC) advertising is one way to get found in Google without waiting for the long-term impact of search engine optimization.Continue Reading >
As a chiropractor, and small business owner, this may sound familiar. You’ve received an unsolicited robocall from someone implying that they’re from Google, or that they’re in some way affiliated with Google. They tell you about all the “shortcomings” of your website and/or your Google listing.Continue Reading >
Search engine optimization (SEO) is often misunderstood as a web marketing strategy that produces overnight results. For this reason, its reputation has been tainted by overzealous companies that overpromise results.Continue Reading >
The wealth of peer-to-peer information available online has grown considerably over the years. Websites such as Yelp and Angie’s List have built a platform for future customers to be influenced by the opinions of existing customers.Continue Reading >