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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
To increase new patient leads, improve patient retention, and boost referrals, you need a strategic marketing plan. Many seemingly “tried-and-true” strategies from the past have lost their effectiveness. Others must be updated to fit the modern landscape.Continue Reading >
The start of a new year. A time when people flood the gyms, plan out healthy diets, and vow other acts of self-improvement. Starting January 1, many people are ready to hit the reset button.Continue Reading >
When it comes to website content, search engine optimization (SEO) often leads the discussion. But is that all there is to it? In order for you content to be "approved by Google," you have to follow their rules.Continue Reading >
Imagine you were a computer program and your job was to determine whether a chiropractic practice was in business and if so, its correct address. How would you do it?Continue Reading >