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Chiropractic digital marketing doesn’t just consist of building a website. It’s about designing a patient-friendly website that gains traffic and converts patients from a variety of digital channels. With over a decade of experience managing the online presence of thousands of chiropractic practices, we’ve discovered five key digital marketing factors that boost new patient results: […]Continue Reading >
At first glance, marketing and advertising may seem like one in the same. But in practice, they’re much different. As new technologies surface, and as user behavior changes, the impact of traditional advertising is diminishing. Relying on these mediums alone is no longer an option.Continue Reading >
Like other online marketing tools, Facebook has evolved over the years. In 2009, Facebook introduced brand contests and promotions. In 2012, business pages were given timelines, just like you see on your own personal Facebook profile. More recent changes haven’t been so rosy.Continue Reading >
Having a basic website, without a sound SEO (search engine optimization) strategy, won’t necessarily attract prospective new patients. Whether you’re hiring a graphic designer, an online marketing firm, or going at it alone, it’s critical to build in the necessary SEO components from the get-go.Continue Reading >
Simply having a practice website isn’t necessarily going to convert new patients. Not only does it require strategic design, your website also needs to be promoted. It may seem like a daunting task. But it doesn’t have to be.Continue Reading >